1. Can I sell products in the online store without authorization? Can't sell it. 1, sold without authorization. According to the law, it is not illegal for the complainant to distribute his products without the authorization of Taobao sellers (reflecting the problem that Taobao sellers sell products below their pricing). 2. Trademarks are being accepted. If the complainant's trademark is still being accepted and the exclusive right to use the trademark has not been obtained, the complainant has no right to prohibit others from using the same or similar trademark as you. 3. Fair use of trademarks. If the product information released by the seller of Taobao is the product of the obligee, the original logo of your product appearing on the product picture released by the seller and the seller's name for the product in the text description do not belong to trademark infringement stipulated by relevant laws and regulations. Second, what is a Licensees, also known as a brand authorized operator. They pay royalties to lease goods or services combined with a specific brand, and they do not enjoy the ownership of the brand. Authorization has provided them with a lot of important help: by using well-known images, licensedproducts can arouse consumers' interest, patronage and loyal purchase; Authorized investment in a specific brand can make the operator's products have unique characteristics and significance, thus distinguishing them from other similar products. Through these unique cooperation, their products can be classified, and operators can establish their own product image, which can lead to higher prices, greater sales and greater profits. The responsibility of the licensee The responsibility of the authorized brand operator lies in the design, manufacture and distribution of products. The design of products needs to be reported to the brand licensor for review, and the quality of the products produced is also strictly controlled by the licensor. In distribution, operators can have several choices: first, they used to distribute unauthorized goods, which is also the main channel; The second is the brand authorized store or counter of the brand authorized party; Third, there are channels for cooperation with brand licensees. Both sides of brand authorization need to be responsible for the sales of authorized products. Licensers make publicity for consumers to strengthen their brand impression and brand loyalty; Publicize the sales channels, and let the purchasing staff of the channels know where to find the authorized goods. Operators also need to promote and sell their authorized products individually or jointly with other products. In brand licensing projects, the operator's risk lies in the contractual obligations to the licensor in the licensing agreement. For example, a minimum royalty guarantee. In this case, the licensee must pay the minimum guarantee right to the licensor, even if its products never actually enter the market. In addition, no matter what brand the operator chooses, there is no guarantee that the products will sell well in the market. To sum up, selling goods without authorization is particularly easy to cause infringement, and in serious cases, it may also cause illegal acts. Things that are not authorized are not necessarily fakes, but now the law is particularly strict, and everything must be done in accordance with the procedures prescribed by law, so as to make China's development better and better.