immature credit system, defective payment security, imperfect social norms and legal restrictions
The most important thing is that e-commerce education is not systematic enough, especially the unreasonable distribution of courses for e-commerce majors set up in many colleges and universities, which leads to graduates not knowing what they should do.
but I think the rise of anything new always has a tempering stage. China's market is large, so it naturally has potential.
The following is a part of the summary of the development of e-commerce in China that I reprinted.
On March 9th, Langluo cooperated with Pacific Beijing Company to launch NetGod, and launched more than 3 types of insurance, before the real insurance online marketing began. The monthly premium reached 99, yuan. Facts have made people see the potential of online insurance. Insurance companies have touched the net.
At present, there are nearly 8 insurance websites in China. Business insurance covers nearly 1 types of insurance, such as personal insurance, property insurance, accident insurance, travel traffic insurance and so on. Not only online insurance, but also real-time underwriting, real-time authentication, online payment, and insurance agency business.
On August 16th, www.cpic.com.cn website of Pacific Insurance Company was opened. This is the first e-commerce website in China's insurance industry that is used to connecting the whole country and the whole world. The first types of insurance sold online include: comprehensive family property insurance, air passenger personal insurance, computer insurance, basic enterprise property insurance, motor vehicle insurance, air cargo transportation insurance, air passenger personal insurance and Taiping Shengshi Final Series insurance.
China's insurance has entered a period of rapid development. Last year, the total premium income reached 124.7 billion. The annual growth rate is 39%. However, due to the crowd tactics of traditional insurance marketing, it gives people a sense of boredom and fails to fully tap the market potential. Network insurance will play an important role in the future.
to explore the insurance market, we should introduce the concept of integration. Let online expansion and offline work organically combine. We should not only explore the market expansion of insurance, but also pay attention to the networking management of insurance company. According to reports, the application of computers to forward-looking management of real-time escorts can reduce management costs by 2%. It can be seen that there is great potential for creating efficiency and increasing income.
It is worth pointing out that the largest insurance company in the United States has entered China, and the three largest insurance companies in Europe also intend to enter the insurance market in China. China's young online insurance industry should be prepared for the challenge.
(1) capital market
The development of e-commerce must have financial support. Therefore, it is imperative to establish a sound capital market. Since the second half of 1998, international venture capital began to extend its tentacles to China to conduct "fire reconnaissance". In the following year and a half, the situation changed substantially. More than 1 venture capitalists are optimistic about the China market, and international venture capital has started or is ready to enter the China network industry.
At the same time, domestic venture capitalists have begun to surge. Private capital began to gather on the Internet. Shanghai Chuanglian Investment Management Co., Ltd. has screened 213 projects and selected 15 projects for venture capital, of which 1 projects are information industry.
the entry of international venture capital and the start of domestic venture capital should be a driving force for the development of e-commerce. However, as China's Internet stocks Sina, Netease, Sohu, etc. have been plunged on Wall Street, it has cast a shadow over the overseas financing of China's Internet companies.
Although Wall Street is no longer a paradise for online enterprises in China, the door for international venture capital to enter e-commerce in China is still open.
Because of the huge market in China, international venture capitals such as the United States still regard e-commerce as a breakthrough in China. Internet industry is still the commanding height for foreign investors to get ahead of others, pursue investment maximization and seek management control.
Although Sina and others plunged in the NASDAQ stock market, this will only make international venture capital cautious and calm. Ctrip.com recently received $12 million in financing, which is an example.
Part II: Problems and Countermeasures
1. Innovation
Innovation is the soul and core of e-commerce and the embodiment of its vitality.
At present, all kinds of commercial websites must solve the contradiction between the inertia thinking formed in the first venture and the need for continuous innovation in the second venture; We must keep up with the progress and development of national e-commerce cognition.
get rid of the shackles of "doing e-commerce without making a profit" and "creating eye-catching attraction"; Wake up from the routine of "network master telling stories" and then "listing money" to play "big money". Re-study the development orientation and competitive situation. Re-examine and make good use of their own resource advantages, talent advantages and regional advantages.
Especially at present, the stock market is low, the number of websites is thin, and the merger and integration of websites is accelerated. It seems that the whole Internet industry has entered a cold winter. Some people began to question whether the internet has an economic fulcrum; Some people began to lament whether e-commerce websites can survive.
actually, there is no need to question and sigh! Not to mention predicting a cold current without a drop of rain. The development of network economy and the analysis of the above 12 markets show that the start of e-commerce in China is healthy!
the ideological liberation gained by breaking through the siege of clone mode;
the cognitive progress gained by breaking through the idea of burning money and circling money;
break through the internal adjustment and strategic integration without strategic thinking and tactical design;
it's a new pre-development energy accumulation!
It is a manifestation, a reflection and a progress of China's e-commerce to enhance the market mechanism, anti-risk ability and quick response ability.
Practice has proved that the road of e-commerce taught by foreign teachers can't fully suit China's national conditions. Starting from the mode of touch, turning into starting from the national conditions; Starting from the wishful thinking of the website, it will become a reality based on the needs of netizens; Explore the website itself and turn it into exploration according to market demand; Turn the rejection of traditional industries into relying on and leading traditional industries to achieve leap-forward development. We will certainly find an innovative way to develop e-commerce that suits our national conditions.
China needs innovative basic technologies of e-commerce. Need to improve the comprehensive strength of e-commerce. It is necessary to integrate the existing scattered resources of data network, telephone network, TV network and wireless network and redevelop the shallow value. We need suitable technologies suitable for a large number of small and medium-sized enterprises with fast internet access and convenient transactions, and innovative technologies conducive to network life and network life.
similarly, we should take new measures and make breakthroughs in business philosophy and service philosophy. E-commerce is physical. Although it realizes the shortest route connection between buyers and sellers and the fastest transaction. But it won't happen naturally. Communication of information and docking of buying and selling; Serve the netizens sincerely. It should be the focus and foothold of business website work. Only in this way can we create a new situation of e-commerce.
2. Talent problem
Network enterprises should be alert to talent risks. At present, the main talent risks are: the risk of silent loss; Risk of loss of intangible assets; Competing for strategic leakage risk.
According to statistics, the current demand for network talents is vacant, reaching 35,. Excessive market demand makes the high consumption of talents come into our lives openly. Blindly high consumption of network talents not only causes great waste of human resources, but also sows the seeds of talent risk. Are there too few examples of net people jumping ship?
a large part of the intangible assets of network enterprises are made up of intangible assets in the minds of talents.
I don't understand that human resources need to be reconfigured and reasonably adjusted when the enterprise is rapidly expanding its structure and carrying out enterprise reengineering; Do not pay attention to strengthening cohesion when the website faces difficulties; If you don't pay attention to seriously solve the danger of employees' options being squandered, the psychological shock caused will inevitably lead to unstable factors. This is a bigger and more terrible danger than from competitors.
The new development of e-commerce puts forward new requirements for the talent structure of websites:
Theoretical talents should be involved quickly. It is very necessary to study the internet economy and e-commerce theory in advance. In the process of developing e-commerce, Japan has not followed the experience of establishing a huge distribution system in the United States. Its strategic analysts put forward the principle of nearest distribution with 5 thousand convenience stores all over the country as the fulcrum earlier, and took a quick road. These experiences deserve our attention.
strategic analysts should be reused. Network economy and e-commerce urgently need forward-looking and compound strategic analysis talents. In the United States, they rank first in Internet-related positions with an annual salary of $12,. It has become the most sought-after resource-based talents and compound talents. The combination we are talking about is a multi-element combination, which includes: the combination of knowledge and ability; The combination of technology and quality; The combination of high IQ and high business intelligence.
management talents should be strengthened. Among the 35, people urgently needed by the IT industry, there are 2,938 people with positions above deputy manager. Nearly 8.2% of managers are vacant. It shows that a considerable part of our network enterprises have weakened management. If this situation is not effectively adjusted and improved, it will form a black hole in management, and it is difficult to complete the multiple tasks of enterprise reengineering, absorbing capital and opening up the market.
4. Legal environment
The development of e-commerce requires a complete legal system and a relaxed legal environment.
since the beginning of this year, the state has successively promulgated the Measures for the Administration of Internet Information Services. Provisions on the Administration of Internet in bulletin board service, Interim Provisions on the Administration of Internet Publishing News and other relevant laws and regulations. Recently, the Supreme People's Court has made an explanation on the laws related to online copyright disputes. All these have played an important role in regulating the behavior of e-commerce. However, there is still a big gap compared with the requirements of the development of network economy.
At present, the legal issues of digital contracts and digital signatures in e-commerce; The identity authentication of traders, the acceptability and evidential force of data messages; Protection of business database; Copyright integration of original works and assembled works; Legal protection of registered trademarks after digitalization; Dilution of digital trademarks; The hypertext links between websites to registered trademarks, such as the protection of consumers' personal privacy and rights, the confirmation and legalization of online transport documents, and market access, all need to be clarified and regulated as soon as possible by e-commerce law.
5. The value development of information.
information on the internet is a resource and a treasure. However, a lot of information on the Internet is raw ore that has not been mined. It is necessary to deeply develop the value of information in order to develop the apparent value of information in the superficial value of information.
"Make money online with a click of the mouse" is just an attractive advertising word. Giving the customer a search engine is equivalent to giving the customer a shovel and asking the customer to go online to eat.
Although Sina, Netease, Sohu, CCID, Xingyun Technology, Trade Power and other websites have launched silent search engine competitions since the second half of this year, there is no big breakthrough after all. At this point, the customized information of Alibaba has improved.
mailing list is a shallow development of information value. It is a kind of parallel induction and similar induction of information. At present, quite a number of commercial websites can't even do this. Seriously affected the volume of online commerce. E-magazines compiled in the form of mailing lists have a circulation of 8, copies, which shows that netizens expect and welcome the deep development of information value.
it is a pioneering work to develop apparent value from superficial value. We need to make unremitting efforts and exploration. At present, there are a lot of people, talking like a book, wandering around in the besieged city of patterns and flowers. But let a lot of information resources go to waste. It is better to do something practical in developing information resources.
theoretical seminars with no new ideas are held repeatedly and easily, so it is better to study and summarize some practical experience of in-depth development of information resources.
5. Competitive strategy
At present, there is a huge contrast between the explosive growth of websites and the inefficient landing of websites. A knock-out game of network enterprises has begun. Therefore, it is necessary to study the competitive strategy in e-commerce seriously.
positioning strategy for building a station. Because of the confusion of "building a website in five minutes", many people blindly build websites without strategic thinking and full preparation, replacing economic feasibility with technical possibility. Up to now, many websites have been built on the beach, "established in a muddle", "closed in a daze" and played back to "addiction".
therefore, it is urgent to study the positioning of the station. The excessive use of comprehensive websites, the repeated appearance of repetitive websites, and the frequent revisions after the establishment of the website are all due to the lack of a calm and profound strategic thinking and positioning analysis.
development strategy. Development is the last word, and development is also a difficult thing. When you start a business, you have to solve the basic survival problem. The second venture is to solve the problem of sustained and stable development. There must be a strategic layout, and there must be an overall thinking and comprehensive arrangement.
starting from the overall situation, we should also start from the operation. It is not a simple matter to maintain the operation of the website. Sina, the information of All Networks on the same day, and the information of Worry-Free Work Network every three hours are very valuable.
competitive strategy. At present, there are many competitive strategies to choose from. Seize the fast lane strategy, specific strategy; Talent risk strategy; Looking for definite strategy from infinitives; Stealth attack strategy, etc. The spring tide of market economy does not follow a fixed pattern. We must combine innovative thinking with theoretical sublimation. Find a business model and competitive strategy that suits you.
6. Loss problem
In the previous paragraph, some websites "played big money" and engaged in "gambling management". Self-reliance and extraordinary talent, doing things that cut ducks' heads with money all day, spending money to speculate on sensational effects, so that the website is content with long-term losses; There are also websites that engage in "online storytelling" to catch scarabs. Helpless, entrepreneurs and ordinary people in China are realistic. As a result of catching scarabs, you may not be able to get a rod of money back.
Practice has proved that it is wrong not to talk about benefits, and it is dangerous to be content with debts. At that time, the confidence of the giant group was probably better than that of some of our network enterprises. However, in the spring tide of market economy, the lesson that a wave and a few mouthfuls of water sank is worth pondering.
centering on economic benefits is the fundamental guiding ideology of all economic work. Internet companies must also implement it. At present, a large number of website losses have become the biggest bottleneck restricting the development of e-commerce. There is still a long way for the website to turn losses into profits. Benefit from innovation, technology, management and service. It is by no means an outdated statement, but a true story of running a network enterprise well.
if you know how to make money, you must know how to make money. Some websites engage in "crevice browsing strategy" and want netizens to stay and buy road money. Helpless, no one bought it. It has shut out a large number of netizens. On the contrary, a number of websites, such as Alibaba, not only provide a lot of information with high gold content, but also forward the feedback information to customers. Their path will be wider and wider.
Part III: Development Prospect
The general trend of e-commerce development in China in the future is:
1. Specialization trend. Due to the irreplaceability of specialized websites and the relatively stable netizen base and personality.