"New Balance" was once used by New Balance as the Chinese name of NEW BALANCE products for marketing. However, on June 23, 2016, it was found to have caused infringement of the "New Balance" trademark and its use was stopped. So the difference between New Balance and New Balance:
1. Different trademark rights:
The registered trademark No. 865609 "Bailun" is approved for use in Class 25 "clothing, shoes, hats, Socks" and other products were approved for registration on August 21, 1996. The trademark was approved to be transferred to Zhou Moulun in April 2004. The registered trademark No. 4100879 "New Balance" was also approved for use on Class 25 goods. Zhou Moulun was approved to register this trademark in January 2008.
2. Different products:
Zhou Moulun, the owner of the New Balance trademark, also set up a company to produce men's shoe products with the trademarks of "Bailun" and "New Balance", and in Large shopping malls have sales counters.
Extended information:
Relevant court judgments on New Balance trademark disputes:
1. Guangzhou Intermediate Court’s first-instance judgment: The defendant New Balance Trading (China) Co., Ltd. immediately stopped Use of "New Balance" to label and promote its products; compensation to the plaintiff of RMB 98 million; on the homepage of the "New Balance (China) official website" and its "New Balance flagship store" and "new balance" opened on "Tmall Mall" The homepage of "balance children's shoes flagship store" published a statement to eliminate the impact, etc.
2. After the first-instance judgment of this case was made, New Balance has not yet announced whether it will appeal.
3. On June 23, 2016, the Guangdong Provincial Higher People’s Court made a judgment on the “New Balance” trademark dispute. The American footwear company New Balance lost the case and was ordered to compensate Chinese citizen Zhou Lelun for economic losses of 500 yuan. Ten thousand yuan, and published a statement on the home page of the "New Balance (China) Official Website", "New Balance Flagship Store", and "New Balance Children's Shoes Flagship Store" opened by it to eliminate the impact.