Shiseido’s brands include: Youbai, Bai Diyan, Aprilite, Pomeranian, Opalite, and Key to Skin

Kose’s brands include: Orchid, Ivanli, and Sekkisei , Nopo, etc.

Belong to the following four company systems under the Shiseido Group.

1. Shiseido International (some media call it "International Cabinet"

2. Shiseido Cosmetic (some media call it "Tokyo Cabinet"

3. Shiseido Fitit

4. FT Shiseido (The third and fourth are probably what some parallel import stores call "domestic brands", right?)

Shiseido International: As the name suggests, it is for Overseas sales, embodying the essence of Shiseido’s century-old technology, are Shiseido’s major overseas brands. They include The skincare, The makeup, D program, Naturals, BOP, Benefiance and other series. There are not many series, but they are simple and clear. Age repair, sensitive skin,

It is clear at a glance. The packaging is exquisite and elegant, full of high-end feeling. Most of the products sold at Shiseido counters in high-end department stores in domestic big cities, such as Beijing and Shanghai, should be Shiseido International. Products. At the same time, in Japan, this large system of products is only sold in high-end department stores.

Shiseido Cosmetic: It has a wide range of products for Japan, including skin care, makeup, and perfume<. /p>

In Japan, men's cosmetics and makeup props are sold through high-end department stores, counters in pharmacies and supermarkets, and traditional cosmetics stores. Prices and performance range from popular to high-end products, and they are usually sold at counters. The lady introduces and recommends the products that are most suitable for customers. The products of this large system are also beautifully packaged, with exquisite cardboard packaging on the outside of the bottle, and the eight English letters of Shiseido on the front of the bottle.

Shiseido Fitit: It is sold in an open-shelf format and is priced at a low price. The packaging is relatively simple, and most of the bottles have a beautiful transparent plastic box on the front. There is generally no direct Shiseido English letters on the back of the bottle. Only the manufacturer's logo has the word Shiseido.

FT Shiseido: Shiseido's exclusive trademark for daily necessities, including shampoo, body soap, hygiene products, and very cheap skin care products. They are sold on open shelves in pharmacies and supermarkets. The outer packaging is simpler, some are in transparent plastic boxes, and some are simply wrapped with a layer of plastic film. There is only the product name on the front of the bottle, and there is generally no direct English letters of Shiseido on the back of the bottle. FT Shiseido's trademark logo

Shiseido's various series (excluding traditional beauty store exclusive series, perfumes, shampoo and bath products, makeup props, men's cosmetics, single-piece makeup, nail polish, single-piece Care. ) The first is Shiseido Cosmetic, which has the second largest series:

(Arranged alphabetically by product)

●Acteaheart is suitable for those over 50 years old. Contains plant extracts that act as estrogen. Improve aging conditions such as dry and sagging skin

I didn't know it was for aging care before. I bought a hand cream and it was so expensive. However, it does work.

After using it, my hands were smooth and white, which even surprised me.

● Anessa’s Chinese name is Anessa High Efficiency Sunscreen. Less greasy and gentle on skin. Good transparency

● BX Night N is a single-piece highly effective moisturizing and lubricating beauty serum. Can be used with any series.

●Cosmetic House After passing the instrument test, the sales lady carefully classified the customer's skin condition

and provided the most suitable care series. It feels a bit tailor-made.

●Dignita is a comprehensive series dedicated to mature skin over 30 years old, including skin care and makeup. Among all the comprehensive care series of Shiseido Cosmetic, the second largest system, Dignita is the most advanced. It fully embodies the maturity and beauty of women in their 30s.

Eudermine red cosmetic liquid, Chinese nickname: Red Monroe. Known as the treasure of the store, it has been selling well for nearly a century and is still Shiseido's representative product. With three-in-one functions of highly hydrating, exfoliating, and revitalizing, it is Shiseido's first skin care product, which was improved and relaunched in 1997.

●eau de blanc lotion-like whitening beauty lotion. Kose’s Sekkisei has been a hot seller for more than ten years, so Shiseido launched this single-piece whitening lotion. The usage and efficacy are similar to Sekkisei. It was very popular when it was first released, but it seems that it has never been as popular as Sekkisei.

●Eau de pure anti-aging cuticle lotion can be used with any series.

●Elixir is a comprehensive series dedicated to skin around 30 years old, including skin care and makeup. It is Shiseido's most popular popular series sold in the country. Advertising spokesperson: Kyoko Koizumi.

Elserie Comprehensive Skin Care Series for Under 20s.

Evenese Dr's low-irritation care range specially designed for sensitive skin.

The color and outer packaging of Inoui are designed by top European and American makeup artist Dick Page. Promote freedom and individuality. It is a series exclusive to high-end department stores. Compared with the PN Rebel series, which is also a makeup series, it appears to be more upscale.

●lostalot face slimming cream. Activates and promotes facial skin metabolism. Tighten facial lines.

●Optune is designed for people over 20 years old. Not too oily, not too hydrating, reflecting healthy skin. However, the effect seems to be average. After using it once, I feel that the effect is in contrast to the price. Advertising spokesperson: Makiko Ekaku.

●PN rebellious series of makeup. Launched in 1997, it has an avant-garde image and a high sense of fashion. It is currently Shiseido's best-selling cosmetics product in the Japanese market. Especially the new mascara launched this year is extremely popular. Advertising spokesperson: Misaki Ito.

●Proudia foundation series. Emphasis on intellectuality, refinement, and perfection. Advertising spokesperson: Takako Uehara. The powder is very fine, it covers spots well, and it doesn't fall off easily, so it's very easy to use.

●Qiora combines a relaxing fragrance to relieve fatigue while caring for the skin.

Rivital is a special series for mature skin care over 40 years old. It is effective in removing wrinkles, brightening spots and tightening skin. Specially designed for anti-aging

●S series is designed for young urban women, emphasizing care and whitening in harsh environments such as isolation from urban pollution. Divided into two series: whitening and standard care. Both make-up.

●TAPHY is aimed at young people under the age of 25, emphasizing hydration to prevent aging that gradually begins after the age of 25. There is also a secondary line of TAPHY Mild, a low-irritation series designed for young people with sensitive skin.

●UVwhite whitening comprehensive care series. I have been using this series for about three years, and it has indeed turned whiter. This is a fact. But the feeling of use is average. Although it is divided into two types: refreshing type and moisturizing type, the refreshing type still feels very oily when used in summer. When I use it in winter, I feel like it’s just oily and doesn’t require enough care. Eventually I switched to another brand.

●whitess single-piece beauty serum, Shiseido’s whitening trump card. It is divided into three types: thorough care, spot removal, and sun protection.

The following are the series of Shiseido International:

The products of Shiseido International are specially designed for overseas markets, and the series are simple and clear. Designed for young women, the Piaolisi series is designed for oil control and balance, the Vibrant Color series for basic skin care, the Baiyou single-piece series for further efficient skin care, and the Panli style series for aging care. Naturals series with all-natural ingredients, D program specifically for sensitive skin. Cosmetics include the Metropolis Color Series.

In addition, the Urban Jade series is sold at domestic counters

●Benefiance Panli Fengzi series. Generally speaking, it is designed for middle-aged and mature skin. Suitable for medium to dry skin. Contains unique ingredients that are effective in anti-aging skin, preventing the formation of dry cuticles, helping skin cells retain water and nutrients, improving dehydration and reducing superficial blemishes.

●BOP Baiyou series. All-in-one care range. Can be used with any series.

●D program is specially designed for sensitive skin. Including shampoo, body wash, sunscreen, acne cream, facial care, body care and other low-irritation products.

●Pureness is designed for young people. It is gentle in nature and emphasizes thorough cleansing, balanced PH value, and oil control to prevent facial shine and dryness. The price is relatively not expensive and is easily accessible to young people.

●The Make up urban charm series. Shiseido's only cosmetics series sold overseas. Compared with the other two cosmetics series Inoui and PN Rebel series sold in Japan, it is more beautiful, fashionable and European and American.

●The Skincare Vibrant Color Series. Shiseido's basic skin care series sold overseas. It advocates moisturizing and nourishing while laying the foundation for delaying aging for healthy and young skin in the future.

● Cle de peau BEAUTY Skin Key Series. Among the products of the Shiseido Group, this series is the most advanced. It can be said that she is Shiseido's flagship overseas. With its extraordinary effects and high price, she has become the fascination of beauty lovers. It is outside the Shiseido series and operates independently from Shiseido under the name of Cle de peau BEAUTY. A bottle of the most basic lotion costs about 700 yuan after tax. The pinnacle is the night cream called La Creme, which sells for 3,600 yuan for a 25-gram bottle. Especially the glossy foundation is famous in the world market.

Shiseido’s secondary line products:

Shiseido Fitit is a large series that is very economical and affordable. It is sold to young people and students in Japan who have low economic income and are not willing to pay for cosmetics. A housewife who pays too much money. Therefore, Shiseido’s sales methods are very clever. It provides you with everything from super high-end series to cheap gadgets. Gold-collar and blue-collar workers are all her customers. The cheaper Shiseido products sold in domestic online stores are probably Shiseido Fitit products.

● Asplir’s Chinese name is Ai Boli or Ai Sibeiya. It is a basic care series at an economical price. The advertising spokesperson for this series in Japan is 36-year-old Tomoko Yamaguchi, so I always suspect that this is a series for mature skin around 30 years old. I heard that the effect is pretty good and the price/performance ratio is very good. The AS series promoted on many websites is this Asplir.

● City veil is a special series for sun protection and after-sun care. There are sun protection and whitening, sun protection and acne removal, sun protection for children, etc.

●DeLuxe is called Noble in Chinese, basic care series.

● ff Chinese name Fei Fei, a makeup series for young girls such as students. It's of high quality and low price, the appearance is very cute, the color is right, it's popular, and the price is right. It's hard to put it down.

● SELFIT’s Chinese name is Shan Fei. A makeup series for mature women.

●Tiss lotion series. Aimed at young girls, it advocates achieving youthful and healthy skin through deep cleansing and moisturizing. It is very convenient to use and can be divided into three types: hydrating, moisturizing and acne removal.

●Whitia’s Chinese name is Bai Tiya or Haiyangtang. A whitening care series for young girls. The price is very affordable. It is like a low-priced version of the UV white series, or an introductory whitening product for young girls. It is really comfortable and refreshing to use.

Finally, there is FT Shiseido. The items here are really everyday, easy to use and cheap.

FT Shiseido is the exclusive trademark of Shiseido for daily hygiene products.

Fitit Shiseido's products include daily essential shampoos, bath gels, mousses, women's products, and also very cheap skin care series, which are sold on the shelves in supermarkets and pharmacies for people to choose.

Among them, the products related to skin care are as follows:

●Water in lip removes dead skin on lips, lip balm, after use Lips look very supple and plump.

● MIEL is a cheap daily care series designed for women over 50 years old.

●Naturgo natural mud series. Mainly cleaning products. I like the facial cleansing foam inside very much. The foam is fine and has no smell. It is very refreshing after washing.

●Netrogena's acne care series designed for teenagers.

● Muscle water is a natural water with no additives. You can spray it to replenish moisture at any time. After using it, I feel that spraying it on my face is uncomfortable and my hair is dry. Spraying it on my hair is very suitable. My hair will be smooth and shiny, but It would be a shame to just spray your hair. In Japan, this one is most popular among high school girls.