1. When purchasing, consumers are advised to look for the official Suzhou Daoxiang Village logo and purchase at a specialty store or official flagship store. Suzhou Daoxiang Village has opened official flagship stores on Tmall and JD.com. Tmall’s store is called “Daoxiangcun Food Flagship Store” and JD’s store is called “Daoxiangcun Flagship Store”. Never buy from temporary stalls on the roadside, as the quality is not guaranteed.

2. To distinguish the authenticity of Daoxiang Village, you need to look for the three characters "Daoxiang Village". There are only these three characters. There is no "Hong Kong", no "group" or anything else. Below Daoxiang Village are marked the pinyin of Daoxiang Village "DAO XIANG CUN" and the founding year "1773".

3. The picture below is a pack of fake Daoxiangcun mooncakes. This pack of mooncakes has the words "Daoxiangcun Group" written on it, with the word "Hong Kong" lightly added in the upper left corner. Because the product packaging says "Hong Kong Daoxiangcun Group" and does not say "Daoxiangcun". Therefore, it can also be judged based on this.

Extended information:

1. Daoxiang Village originated in 1773, 245 years ago. At that time, it was called "Suzhou Daoxiang Village Tea and Restaurant". When Emperor Qianlong went to the south of the Yangtze River and tasted Daoxiangcun pastries in Suzhou, he praised it as "an excellent food and a rare delicacy" and inscribed a plaque on it, making it famous all over the world.

2. The food of Daoxiang Village in Beijing pays attention to the "four o'clock and three festivals". It sells rice dumplings on the Dragon Boat Festival, moon cakes on the Mid-Autumn Festival, rice cakes on the Spring Festival, and Lantern Festival on the Lantern Festival. The ingredients used should be authentic. The walnut kernels should be from Fenyang, Shanxi, because the peach kernels there are white in color, thick in flesh, rich in fragrance, and sweet in the mouth. The roses should be from Miaofeng Mountain in the west of Beijing, because the roses there have large petals and are thick. The smell is fragrant and must be picked with dew when the sun is not out; the longan must be from Putian, Fujian; the ham must be from Jinhua, Zhejiang, etc.

Reference: Baidu Encyclopedia-Daoxiang Village