The minimum time for Tmall brand authorization is one year. The trademark authorization time of Tmall franchise stores is mainly linked to the brand, which is long or short. Merchants should pay attention to this information when buying such stores. The time for trademark authorization is about 1 -1 years, and most trademark authorizations are 7 or 8 years, so it is relatively long. Even if the trademark authorization expires, as long as there are no obvious serious problems in the store.

1. What is the minimum time for Tmall brand authorization?

The minimum time for Tmall brand authorization is one year.

The trademark authorization time of Tmall franchise stores is mainly linked to the brand, which is long or short. Merchants should pay attention to this information when buying such stores.

The time for trademark authorization is about 1 -1 years, and most trademark authorizations are 7-8 years, so it is relatively long. Even if the trademark authorization expires, as long as there are no obvious serious problems in the store.

It's not difficult to renew it, as long as the brand gives another authorization.

II. What are the criteria for evaluating the brand of Tmall

(1) Enterprise strength

By evaluating the award-winning qualifications, operating characteristics and capabilities of enterprises and factories, it is suggested that merchants should describe the influence of enterprises and brands as much as possible when applying to settle in Tmall.

(2) Brand characteristics

Brand characteristic service and characteristic ability, original brand design tension, etc.

(3) Brand operation strength

The time of brand registration and establishment, the operation ability of offline entity market, etc., including but not limited to stores, turnover and scale.

(4) Brand positioning

Brand style, audience and customer unit price positioning and other detailed parameters.

Under normal circumstances, Tmall brand evaluation will appear when the brand is not in the brand pool, and only after passing the brand evaluation can it be qualified to enter the review process.