Feed: Feed is the company’s core industry. There are currently more than 300 feed companies, distributed in many provinces and cities across the country and more than 10 foreign countries. It mainly produces more than 100 varieties of various types of feed such as pigs, chickens, ducks, and aquatic products, and has passed the national "ISO9001 quality management certification." The company's technology center is a "nationally recognized enterprise technology center" and has more than 30 scientific research projects that have won national and provincial awards. Its "Guoxiong" brand pig feed is a famous brand in China and a national inspection-free product.
Food: The company currently has more than 60 meat food processing enterprises, located in Beijing, Shandong, Sichuan, Henan, Liaoning, Jiangsu, Anhui, Hebei, Tianjin and other places. Its broiler and duck processing capabilities rank first in the country. First in the industry. New Hope Liuhe's meat products sell well all over the country except Taiwan, forming more than ten key markets such as Shanghai, Beijing, Wuhan, Guangzhou, Nanjing, Jiangsu, and Sichuan. It is also a brand of Shuanghui, McDonald's, KFC, Mingji and other enterprises. Main raw material supplier; its frozen products, chilled products, condiments, cooked food products, etc. sell well in large supermarkets such as Wal-Mart, Tesco, RT-Mart, Auchan, and Carrefour. "Hai Mei" brand meat products have won the title of China's Famous Brand Product and National Inspection-Free Product for six consecutive years and have become a well-known trademark in China. "Qianxihe" chilled pork was the exclusive supplier of chilled pork for the 2008 Beijing Olympics, and "Liuhe" was the most popular meat brand at the Shanghai World Expo.
Breeding: The company's breeding mainly involves breeding pigs, ducks, chickens, commercial chickens, etc. There are more than 30 breeding companies and more than 100 breeding farms; it is currently the only company in the country that integrates ancestral meat breeds A multi-variety, high-generation enterprise of ducks, parent broiler breeder ducks, original breeder pigs, grandparent broiler breeders, parent broiler breeder chickens and commercial broiler chickens. Through strong alliances with outstanding foreign companies such as the British Cherry Valley Breeding Duck Company and the Canadian Hypor Breeding Farm, the company has introduced the Cherry Valley Super SM3 parent generation with high feed conversion rate, fast growth, short production cycle and strong stress resistance. The breeding ducks and Hypor original pigs whose growth performance, carcass performance and reproductive performance have reached the world's advanced level have greatly improved the breeding efficiency of farmers.
Slaughtering: The company currently has dozens of slaughtering enterprises, with an annual slaughtering capacity of 8.5 million pigs and 1 billion chickens and ducks. The company focuses on product quality and has established a complete quality monitoring system with sampling testing, loading supervision records, delivery records, and customer complaints as processes, and strives to create safe food and reliable products. The main production equipment of its slaughtering production line is imported from the Netherlands, Germany, Denmark, Italy, Austria and other countries. It adopts the advanced production technology of the European Union and all operations comply with international standards. At the "Poultry and Pork Grade Specifications" standard setting seminar organized by the Chinese Academy of Agricultural Sciences, the company's broiler and duck product segmentation standards became the basis for the country to formulate duck meat grade specifications.
Financial guarantee: In order to give full play to the advantages of the industrial chain of integrated industrial operation, the company has implemented an eight-in-one construction guarantee breeding model, namely leading enterprises, governments, financial institutions, guarantee companies, insurance companies, peer enterprises, Cooperatives, farmers and other parties have established a breeding guarantee system to provide nanny-style services to support farmers and farmers in standardized breeding. The company currently has more than ten breeding guarantee branches and subsidiaries, which are mainly responsible for back-end support of the financial guarantee system and new product research and development. The guarantee branches and subsidiaries are located in areas with relatively developed breeding industries. With the strong industry of New Hope Liuhe Co., Ltd. With the support of the chain system, in accordance with the efficient operation management system and risk control system, it connects with financial departments, related enterprises and other resources to carry out guarantee business and serve the majority of agricultural and animal husbandry customers.
Financial investment: The company's financial investment is mainly concentrated in the banking and insurance industries. The company's holding subsidiary New Hope Investment Co., Ltd. holds more than 1.3 billion shares of Minsheng Bank, accounting for 4.99% of the bank's total share capital, and is its largest shareholder; the company holds 200 million shares of Minsheng Life Insurance Co., Ltd. Multiple shares, with a shareholding ratio of 7.54%. In 2011, Minsheng Bank continued to maintain rapid growth, and Minsheng Life's operating conditions also entered a virtuous cycle.