For AliExpress merchants, if they want to upload branded products, they must obtain brand authorization. AliExpress brand authorization has certain skills, so how to perform brand authorization specifically? ?The following content will introduce it to merchants who go to AliExpress.

How to get AliExpress brand licensing?

Nowadays, many people are discussing AliExpress and competing to operate and sell a certain brand on it. But as a prerequisite, you must contact the brand owner or the manufacturer to obtain their authorization. But such authorization is divided into two types, one is the dealership.

The other type is a specialty store. The store that obtains this type of brand authorization letter is authorized by your supplier and is not necessarily the manufacturer. You can pick up the goods at any local dealership. The authorization certificate in e-commerce is simply obtained from the manufacturer. Of course, in the process of requesting, there must be a way to negotiate.

What preparations need to be made?

1. After all, it is the company’s logo. It can also be said to be an expression of company culture and represents the corporate image. Maintaining well-known brands can protect corporate reputation and corporate brand image.

2. Trademarks and logos have unique ownership and are protected. Registration and trademark purchase both cost a reasonable amount of money. Maintaining trademark and logo ownership is actually equivalent to maintaining intangible use value, which is also particularly important.

3. With the creation of every brand, the logo also becomes a value-added product. When it becomes a large company, the trademark logo will also increase in value. This is the estimated value of the trademark logo; generally registering a trademark is a long process. Generally speaking, it takes 12-15 months from applying for a registered trademark to the Trademark Office issuing a trademark certificate.

4. Of course, you can also choose to register an agency trademark. The applicant must first check and clear similar trademark logos, and then prepare the materials. The applicant must submit a business license or identity document. Text and pattern design of trademarks and logos, etc. The third step is to report and apply for the trademark, and finally the trademark application will be successful through approval. This is the approximate application process for a trademark logo.

Every merchant should know how to operate AliExpress brand authorization. If you want to carry out brand authorization, you need to prepare enough materials, so all AliExpress merchants need to know the specific details. What are the conditions, and then prepare.

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