Special-shaped trademarks emphasize the shape of a piece, such as "Li Ning" trademark. There is no Li Ning in the shape, but an "L" with a long tail.

Word mark does not emphasize the form, but emphasizes the combination of words or letters, such as the "SONY" trademark, and the letter combination is "Sony". No matter in Sony's TV, camera or other products, only letters are seen, but there are no shapes.