1. Pallet strength is different from the fact that the anchor of talent is people-centered, and the live broadcast room of brand self-broadcasting is more dependent on the anchor, goods-centered, and the logic of improving transformation by optimizing the goods strategy.

2. Anchor power, different from Taobao shop broadcast, Tik Tok's traffic distribution mechanism and intelligent technology logic will make the traffic between live broadcasts more varied and test the anchor's on-the-spot response ability and transformation ability.

3. Delivery power. The traffic in the live broadcast room needs to be refined. The more commercial advertisements, the better. A high proportion of commercial traffic will hurt the weight of the live broadcast room and even affect the live broadcast room.

4. Operational power, operation is the foundation of brand self-broadcasting. The operation here refers to the whole process of each live broadcast from the preparation before the live broadcast of e-commerce, the overall planning during the live broadcast to the resumption after the live broadcast.

5. Content power. Tik Tok is a content platform, and content is the foundation and lifeline. Tik Tok e-commerce live broadcast is also the logic of content e-commerce.

6. Service power. The service power here refers not to the service power of service providers to brands, but to the service power of brands and service providers to users.