1. Limited-time terms

Activities, benefits, etc. during live broadcast must have specific time limits and are strictly prohibited.

End at any time, only this time, increase the price at any time, reduce the price immediately, the last wave and other words with uncertain time limit.

2. Extreme terms

It is strictly prohibited to use national, world-class, superlative, unique, unprecedented, top, universal, first brand, etc.

It is strictly prohibited to use the highest, lowest, most advanced, most advanced, best, cheapest, most cost-effective, etc.

It is strictly prohibited to use absolute, precise, leading brands, big names, super profitable, superstars, etc.

It is strictly prohibited to use exaggerated expressions such as 100%, international quality, high-end, etc. that cannot be judged as true or false.

3. Authoritative terms

It is strictly prohibited to use words that claim that products do not require testing, such as quality inspection-free or national quality inspection-free.

It is strictly prohibited to use words such as time-honored brand, well-known Chinese trademark, special supply, exclusive supply, etc.

4. Superstitious terms

It is strictly prohibited to use words that bring good luck, attract wealth, improve luck, turn bad luck into good luck, bring good luck, everything goes well, help good luck and avoid bad luck, and protect yourself. , prosperous wealth and other such feudal superstitious words.

5. False propaganda terms for cosmetics

It is strictly prohibited to use the words "high efficiency, full effect, strong effect, quick effect, quick whitening, high efficiency, full effect, strong effect, quick effect, quick whitening, etc."

It is strictly prohibited to use lipolysis, liposuction, fat burning, slimming, face slimming, leg slimming, weight loss, life extension, elimination, removal, resolution of dead cells, etc.

It is strictly prohibited to use for breast augmentation, breast augmentation, breast plumping, preventing sagging breasts (except breast beautification and bodybuilding cosmetics), improving (promoting) sleep, soothing sleep, etc.

6. Suspected medical terms

It is strictly prohibited to use terms that comprehensively adjust human endocrine balance, enhance or enhance immunity, aid sleep, insomnia, nourish yin and yang, aphrodisiac, etc.

It is strictly prohibited to use for gastric bloating, diuresis, dispelling cold and detoxification, regulating endocrine, delaying menopause, tonifying kidney, dispelling wind, growing hair, etc.

It is strictly prohibited to use hypoallergenic, softening, soothing, allergy-relieving, desensitizing, desensitizing, improving sensitive skin, improving allergy phenomena, reducing skin sensitivity, etc.