The name "Lexus" comes from the English word "Luxury", which is similar to the word "Luxury", which reminds people of the impression that the car is a luxury sedan. The trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval. The oval represents the Earth, indicating the presence of Lexus cars around the world.

In 1986, Toyota's royal advertising agency hired an image design company to come up with 219 possible names. Initially "Vectre", "Verone", "Chaparel", "Calibre" and "Alexis" were the first five names among many, but later "Alexis" stood out and was adopted by the new brand, named "Lexis".

Lexus (Japanese: レクサス, English: Lexus) is a luxury car brand under the Toyota Group and is sold in global markets. The Lexus car factory is different from other car factories under the Toyota Group. It was originally established as a car factory to manufacture luxury cars.

Extended information

Logo

The Lexus logo was designed by Molly Designs and Hunter Communications. The final logo was an oval surrounding an italicized Latin letter "L".

It is said that the elliptical arc of the letter "L" was modified by Toyota using precise mathematical formulas. Eventually, the first ads designed by Team One and bearing the Lexus name and logo appeared at the 1988 auto shows in Chicago, Los Angeles and New York.

Lexus is a best-selling luxury car brand in North American history. Its manufacturing technology has developed rapidly and it has historically been at the forefront of hybrid vehicle manufacturing.

Baidu Encyclopedia-Lexus