The "2016 Brand Forum" hosted by People's Daily was held in Beijing. Wang Jiangping, deputy director of the State Administration for Industry and Commerce, said in his speech that my country is already a veritable trademark power. The number of trademark applications has ranked first in the world for 14 consecutive years and has maintained rapid growth.

Wang Jiangping said that currently, the number of trademark applications in our country has reached 21.37 million, the cumulative number of registrations has exceeded 14 million, and the effective registration rate has reached 12 million trademarks. At the same time, the brand value has also continued to increase. , is making great strides towards becoming a brand power.

21.37 million!

12 million effective dose!! Logically speaking, it should be: there are as many trademarks as dogs, and they are famous all over the world. But why are there still many people who don’t have a trademark?

In the past, when registering a trademark, you could apply for registration with almost any name you can think of. But now, a good-sounding name will be registered in almost 45 categories. Now everyone is concerned about The awareness of trademark protection is increasing, and more and more people are registering trademarks. There are only 86,699 Chinese characters for "Haiyi***", so there are more and more duplicate names, and more similar names. Once you inquire, you need to register. Many of the trademarks have been registered by someone before, so you have to rethink the name.

Trademark is a non-renewable resource. If someone registers a trademark, you can’t register it even if you think of it. For a category, the trademark transfer name is unique, especially for some popular industries. In other words, the trademark name you have thought of may not have occurred to others. As a result, trademark registration is indeed becoming more and more difficult.

Look back at the trademarks that have been registered. Some organizations have made statistics on the idle rate of trademarks across the country and found that more than 30 trademarks are idle. This result is really shocking. The reason is that trademark investors with a keen sense of smell are hoarding trademarks. In addition, some well-known companies will register a large number of related trademarks for protection out of precaution, making the already increasingly tight trademark resources even more bleak.

However, everything is relative. As a special commodity, the special feature of a trademark lies in its operability. That is: only when it is put into operation can it have the possibility of appreciation. As an idle trademark, the increase in value is at a standstill. Even if it has a good name and exquisite design, it is difficult to sell it for a sky-high price unless it meets an emergency buyer. At this point, bidders can rest assured.

In the trademark transfer market, speed and zero risk are the biggest gimmicks, and this is also true. The advantage of purchasing a trademark (trademark transfer) is that once the transaction is concluded, it can be put into use and promoted without waiting for the license to be issued. The success rate of purchasing a trademark (trademark transfer) is almost 100%, which also allows buyers to put aside their endless worries.

At present, the number of idle trademarks of enterprises is increasing day by day, and the choice of purchasing trademarks is getting wider and wider. It is a good time for enterprises to purchase trademarks. Finally, based on the characteristics of the trademark itself, I would like to remind friends who need to buy trademarks to buy trademarks as early as possible. Cultivate it as early as possible and tightly grasp the appreciation space of the trademark in your own hands. The temporary high price will bring long-term "rebates". Let’s take a look at the launch of Smartisan’s Nut mobile phone. If it had registered its own trademark, I’m afraid the release schedule would have been behind the T2 mobile phone. How could there be such good market response and brand appreciation?

Now the trademark Resources are getting tighter and tighter. Whether you are registering a trademark or purchasing a trademark, you have to hurry up. The Bajie Trademark Trading Platform’s Double Eleven popular trademarks are at special prices. Maybe there is a trademark you like.