Entering the 1990s, Cadillac was once again recognized as leading the world in terms of product quality and won the Banrich Award in 1990. Cadillac was the first automobile manufacturer to win the Banrich Award, and in 1997 The first one of the year will save this honor forever. In 1992, the newly designed Eldorado and Seville were welcomed worldwide. Seville also received many awards. A year later, Cadillac's Polaris system brought automotive engine technology to a higher level. With its powerful power and artistically expressive advanced technology, the Polaris system allows Cadillac drivers to fully experience what efficiency, power, control and safety are. In 1993, the Fleetwood was redesigned, continuing the Cadillac tradition. In 1996, the power output of the Polaris engine reached 300 horsepower in the DeVille sports car, Eldorado station wagon and Seville STS. In the 1997 new product year, Cadillac added stability control safety technology to the above three models. In addition, Cadillac redesigned the DeVille to provide more comfortable, luxurious and enjoyable equipment. All DeVilles are equipped with side airbags. Cadillac's other luxury car, the Catera, was also launched at this time. Throughout the 20th century, this innovative car company proudly maintained their tradition of bringing safety, art, and technological innovation into every new car. To the whole world.
Some people say that cars are a product of the combination of high technology and art. Because of this, it is not as boring as a textbook, and it has a large number of fans all over the world. Just like young people in China are proud to have a "Dakai" as their wedding car when they get married, they are actually enjoying the unique aristocratic temperament of the "Dakai" (although they may not know it themselves), and this The temperament comes entirely from Cadillac's profound century-old accumulation. The term car culture may refer to the origin behind each car brand, just like the history of Cadillac, which is a witness to the development of technology and art. Entering the new millennium, Cadillac still maintains its traditional philosophy. Whether it is the North American Auto Show at the beginning of the year or the Geneva Motor Show in the spring, what it displays is a combination of current cutting-edge technology and artistic concepts. Therefore, we may have reason to believe that Cadillac will drive further with its unique noble temperament. Cadillac's 1941 models demonstrated excellent performance and comfort in every aspect. For the first time, they introduced the air conditioning mechanism and fuel tank hidden under the left taillight. Because of the war, Cadillac stopped producing civilian cars in February 1942 and switched to military production. Within 55 days, tanks equipped with two Cadillac V8 engines rolled out of the Detroit factory. Other war products they produced included V12 Allison aircraft engine components, M-8 howitzer carriers, and the 1944 M-24 light tank. Even General MacArthur's combat vehicles used the Cadillac 75 series.
After the war, Cadillac cars were once again able to provide products of a higher standard to the world. In 1949, Cadillac introduced a high-compression, lightweight, modern V8 engine. This engine is smaller, lighter, and more efficient, making Cadillac the fastest and most impressive car in the United States. In the 1950s, some classic Cadillac sedans rolled off the production line. In June 1950, the famous Fortune magazine conducted a survey among its readers. The question was: What kind of car will you buy? Cadillac topped the survey and emerged as the most valuable brand among luxury sedans. Cadillac celebrated its 50th anniversary in 1952 with a series of gold models. The power steering device as standard equipment of the vehicle was also officially launched. In 1953, Cadillac launched the Eldorado as its first postwar version of its luxury sedan. This is a great car with special features such as leather interior, chrome wheels and radio. The Eldorado cost $7,750, which was a sky-high price at the time, but a very worthwhile investment. How can a great piece of art be measured by money? The front bumper design of the 1954 Eldorado was named after a television star. In addition, 4-way electric seats were also launched that year.
The 1959 Cadillac was the last version to use jet engine aircraft design principles. This makes it extremely commemorative, and in 1996 the U.S. Postal Service issued a commemorative stamp for this purpose.
Cadillac sales will double with 10 models in 2016
According to Reuters, General Motors’ luxury brand Cadillac will launch the ELR plug-in hybrid as the lead model next year. , and plans to launch more new cars in the future. It is expected that there will be 10 models by 2016, which will nearly double the current model volume.
Two GM insiders revealed during discussions with suppliers that Cadillac has confirmed its future product expansion plans. By 2016, the number of sedans and crossover/SUV models under the brand will reach 16, including A flagship sedan, a small SUV and a small sedan to compete with the BMW 1 Series. Cadillac executives did not discuss future product plans but acknowledged that its lineup of sedans, crossovers and SUVs will expand.
Cadillac was one of the few luxury brands to experience a decline in sales in the United States last year. It ranked fourth in the luxury car sales rankings after Honda's Acura.
In order to change the status quo, Cadillac will accelerate the release of new cars and focus on markets such as China. In 2014, Cadillac ELR will also be launched in China. Its executives believe that Chinese consumers prefer larger vehicles. (June 11, 2011, Shanghai) The heavy rain did not dampen the enthusiasm of movie fans and media. On a rainy night in Shanghai, the 14th Shanghai International Film Festival was grandly opened at the Shanghai Grand Theater. Amid the high expectations and cheers of movie fans, including Oscar-winning actress Susan Sarandon, entertainment media giant Rupert Murdoch and his wife Wendi Deng, well-known directors John Woo, Feng Xiaogang, Zhang Guoli, and red carpet darlings Fan Bingbing, Li Bingbing, and Lin Chiling, the powerful Best actor and actress Liu Qingyun, Jiang Wenli, Xu Fan, Chen Kun, the 17th Shanghai International TV Festival TV king Zhang Jiayi, TV queen Chen Shu, Deng Chao, Sun Li, Zhang Yuqi who made their first appearance after marriage, Asian Newcomer Award judges Xia Yu and Gui Lunmei, popular star Jun Ji-hyun, More than 60 production crews and more than 300 domestic and foreign celebrity guests, including Satoshi Tsumabuki, Wu Chun, Han Geng, Raymond Lam, Angelababy, Jiang Yiyan, Huang Shengyi, Zhang Zilin, etc., all attended the event in their best attire, as well as the Asian Newcomer Award jury led by Japanese director Shunji Iwai. and all members of the Golden Goblet Award jury led by Barry Levinson, who won the Oscar for Best Director for "Rain Man", Christopher Hampton, Cui Yangyi, Chen Yingxiong, Paz Vega, Wang Quanan, and Zhang Jingchu. The appearance made the Shanghai International Film Festival's opening ceremony red carpet worthy of the reputation of "Asia's No. 1 Red Carpet".
When international stars and famous movie stars Susan Sarandon, Feng Xiaogang, Xu Fan, Fan Bingbing, Li Bingbing, Jun Zhixian, Chen Kun, Lin Chiling, Deng Chao, Sun Li, as well as Thai popular idols Bie and Pong stepped onto the red carpet, The scene immediately set off one wave of climax after another. Cadillac, a century-old luxury brand renowned in the automotive industry, has become the official partner and designated star car of the Shanghai International Film Festival for the second time. When celebrities and guest judges drove into the opening ceremony in their exclusive Cadillac SLS Seville and appeared on the red carpet, the spotlight of the media and the screams of movie fans combined with the style and aura of the celebrities to transform Shanghai tonight. Create a city that never sleeps in movies. The Cadillac logo is a concentrated expression of its spiritual connotation. The famous corolla shield is taken from the family emblem of Anthony (De) Cadillac. It is a typical symbol of nobility. It not only expresses the courage and honor of the founder of the city of Detroit, but also symbolizes its founder. Leadership in the Automotive Industry. The name "Cadillac" was chosen to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer, and founder of the city of Detroit in the United States. The trademark graphics mainly consist of a crown and a shield. The crown symbolizes the coat of arms of the Cadillac family, and the seven pearls on the crown represent the royal aristocratic lineage. The shield symbolizes the bravery of Cadillac's army.
The Cadillac trademark is the "crown" and "shield" type heraldic pattern used by the Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal and noble blood, that is, the Cadillac family is a noble. The "shield" symbolizes that the Cadillac army is a heroic, heroic, invincible, and invincible force. The "shield" is divided into four equal parts by two dark brown rods. The second and third divisions have two crossed brown sticks, representing the knightly valor of the Crusaders on distant battlefields.
There are three black birds in each of the first and fourth equal parts. These two equal parts are divided into two parts by a black rod and separate three identical birds, two on top and one on the bottom. According to the custom at that time, if three birds without legs and beaks appeared at the same time (i.e. trinity), it represented holiness. These birds also represent bold and passionate Christian warriors and wisdom, wealth, clever minds and perfect moral character. The various colors in the "shield" also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and boldness; silver represents marriage, purity, fraternity and virtue; yellow represents harvest and wealth; blue represents innovation and adventure; and black represents land.
Since the Cadillac logo was born, the design of its corolla and shield has continued to show breakthrough changes in different eras, as many as 30 times in a century. At the beginning of this century, Cadillac once again made a series of refreshing innovations to its logo, and the Corolla Shield logo was once again the first to bear the brunt. The new logo has bright colors and sharp outlines, with platinum as the background color, while the corolla retains the original color combination: golden yellow and pure black, symbolizing wisdom and wealth; the shield is composed of simple blocks of different colors: red symbolizes Act boldly, the silver white represents purity, kindness, virtue and wealth, and the blue represents chivalry. The new logo once again outlines the classic, noble and breakthrough spirit that is simultaneously present in the Cadillac brand.