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Brief introduction of mijia

On March 29th, 20 16, Xiaomi released a brand-new eco-chain brand-Mijia Mijia in Beijing. The new brand will be specially equipped with Xiaomi supply chain products in the future, while the previous Xiaomi brand will be specially equipped with Xiaomi's own products.

Three missions of mijia brand.

The three missions of Mijia brand are: to make quality products, to make AIoT intelligent, and to make "high-end products, public prices".

Mijia, the name of Mijia, is taken from Xiaomi's smart family and is a combination of "rice" and "home". The overall shape is similar to a shield. Logo interpretation not only provides reliable protection measures for smart families, but also hopes to bring more life interest to consumers' families in the future.