Lexus, founded in 1983, is a world-renowned luxury car brand under Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America. Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States.
In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world. Lexus first used the slogan of eager pursuit of perfection in the United States, and later used the pursuit of perfection as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to amazing? Are you online? Exercise.
Lexus was first introduced in North America, because the pronunciation of the word Luxury in English is similar to that of Lexus, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter L of the car name Lexus, and the outer side of L is surrounded by an ellipse. The ellipse represents the earth, which means that Lexus cars are all over the world.
Lexus LM is equipped with the largest family-style spindle-shaped air intake grille of all models, and chrome-plated decoration is adopted for the first time. The iconic L-shaped matrix LED headlights make the field of vision clearer and wider, and the streamlined design of B-pillar and double arrow brings aesthetic balance. Coupled with the penetrating combination taillights, Lexus LM is given a luxurious texture. (Photo/Text/Photo: Pacific Auto Network Chen Jie 2)