Yedao Deer Turtle Wine is good for health and health

Since the 1960s, there has been a saying in my country's health wine industry: "There is tiger bone wine in the north, and deer bone wine in the south." Turtle wine”. Nowadays, tiger bone wine is just like a passing cloud, while deer turtle wine is widely praised as "China's health tonic wine". The manufacturer that makes this "quintessence of Chinese drink" shine is Hainan Yedao Co., Ltd.

According to a survey conducted by a professional organization on 3,000 representative supermarkets, stores, convenience stores and food stores in Shanghai, in the health wine market, Yedao Lugui Wine ranks first with a share of 72.8%. In fact, Yedao is facing market reflection from another set of survey data conducted during the same period: 70% of consumers are doubtful about the genuine ingredients of health wine; 77% of consumers think that the therapeutic scope of health wine is disappointing. I can believe it; 37% of consumers reported that the quality of health wine is unstable and the taste is not good... In such a difficult market environment, it can suddenly emerge, prosper, and grow into the health wine with the largest sales volume in China. It is said to be a miracle created by Yedao Lugui Wine. In the eyes of many people, Yedao Lugui Wine is the result of the discovery of an authentic thousand-year-old treasure. In the high-tech era that is sought after by everyone, it provides a good recipe for the healthy development of the health care products industry.

Let’s get closer to Yedao Lugui Wine and explore the secret of “Yendao Lugui Wine—developing the first brand of health wine in China”. : The eternal pursuit of inheritors

In our country’s traditional culture, deer and turtles are symbols of good luck and good luck. Moreover, in the process of human development, especially in terms of people’s physical fitness and disease prevention , deer and turtles all played a unique role.

As early as the 11th century BC, it was recorded in the Chinese history book "Yi Zhou Shu Ke Yin": Deer is the yang of yang, with extremely high medicinal and nutritional value, while turtles are yin. The best of the best, integrating ornamental, edible and medicinal uses at the same time. It can be said that the health culture of deer and turtles has a history of more than 3,000 years in my country and has become a shining pearl in Chinese health science.

Yedao Group’s rediscovery, restoration and improvement of the traditional Chinese deer and turtle culture not only breaks the development bottleneck of Chinese wine culture, but also combines traditional wine culture with nutrition and health. ushered in new developments. Controversy arose over whether the formula should be sold

In 1995, the American Bol Company conducted an investigation and confirmed that the nourishing and health-care effects of Yedao Deer Turtle Wine were accurate. In August 1995, it proposed to buy out Yedao for 120 million yuan. Deer turtle wine formula and production rights.

The Yedao Deer Turtle Wine formula and whether the production rights should be sold caused an uproar. How to view the coordinates of intangible assets, ownership of intellectual property rights, loss of state-owned assets, flaws in joint-stock legislation and operations, and the impact of international capital on the nation. Industry, its brand-name products and the impact on the market, etc. These issues have caused great repercussions in domestic public opinion circles and the whole society. CCTV News Interview Department, News Commentary Department, and Economic Film and Television Center went to Haikou several times for interviews; "News Network" , "Lunchtime News", "Focus Moment", "Today's Viewpoint", "Sunset Red" and other columns have repeatedly disclosed reports; national newspapers "Worker Daily", "Guangming Daily", "Business Daily", "Economic Daily", "International Business Daily" and "China Asset News" have continuous tracking reports; more than 160 local newspapers such as "Wenhui Po", "Yangcheng Evening News", "Yangtze Evening News", "Changjiang Daily" and provincial and municipal newspapers across the country have also arranged important pages for continuous reporting. Reprints, excerpts, and column discussions were published, and local newspapers, television, radio, and periodicals in Hainan even hyped these issues. The manufacturer and "Hainan Daily" and "Haikou Evening News" alone received thousands of letters from readers, expressing opinions, expounding opinions, and participating in discussions. The Yedao Deer Turtle Wine formula and production rights transfer incident became a hot topic in China's economy in 1995 and a hot news. On September 28, 1995, the value of the overall intangible assets of Yedao Lugui Wine was estimated at 229.77 million yuan by an authoritative Chinese agency. On October 9 of the same year, the Yedao Company's shareholders' meeting voted and decided that the formula of "Yedao Deer Turtle Wine" would not be sold, and the Chinese people had the ability to develop their own national industry. A large amount of foreign capital has poured into the Chinese market, and many famous brands in the industry have disappeared. Today, many famous brands in the industry are fighting alone. Yedao Lugui Wine, a famous brand in China's traditional industry, has stood up and resisted foreign investment. The huge temptation has preserved the essence of national industry. Just as "Economic Daily" stated in "The Call of National Product Culture" on May 6, 1996: "Yedao has made great contributions to the protection of national product culture.

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Now that ten years have passed, from thousands of letters from consumers across the country, we once again deeply feel that Yedao Lugui Wine has become a traditional national health care product that benefits thousands of households. Daodao has grown from a local brand with annual sales of less than 10 million yuan to a large and well-known national brand with total assets of 1.26 billion yuan, more than 3,000 employees, annual taxes of more than 80 million yuan, and stocks listed on the Shanghai Stock Exchange. Enterprise. The so-called sky-high price of 120 million offered by foreign investors today seems to be less than the total profits and taxes paid by Yedao in two years. Yedao not only maintained its national brand, but also proved China’s reputation with indisputable achievements. People have the ability to develop their own national industry. Looking back on 2004 and looking forward to 2005, Yedao people will perform more brilliantly on the big stage of China. Under the leadership of Chairman Zhang Chunchang, Yedao has joined the WTO in China's international economy. On the big stage, Yedao will definitely create a bigger wave of "Made in China" national brand. 1. What diseases does Yedao Lugui Wine mainly treat?

a. Rheumatism, rheumatoid arthritis, and joint swelling. , pain, body pain, aches and pains, and limited movement, such as frozen shoulder, cervical spondylosis, etc.

b. Pain in the limbs and back due to labor

c. Loss of liver blood. Dizziness, numbness of limbs, soreness of limbs, etc.

d. Shortness of breath and fatigue caused by kidney deficiency, insomnia and forgetfulness, aversion to cold, frequent urination and urgency.

e. Bones. Hyperplasia, soft tissue injury, bone injury healing, liver deficiency, stomach weakness, gastritis, stomach pain, especially for superficial atrophic gastritis, it also has an auxiliary effect on restoring health to paralyzed patients. Report.

2. What are the taboos of Yedao Lugui Wine?

a. Pregnant women and patients with acute inflammation are prohibited.

b. People with allergies should be careful.

c. Patients with high blood pressure exceeding 160mmhg are prohibited from taking it. Comprehensive evaluation of ancient and modern literature on Yedao Lugui Wine

This article The comprehensive evaluation research work of the literature started on July 8, 2002 and lasted for more than 2 months. More than ten experts and staff searched and searched nearly 100,000 new documents. After multiple screenings, they found the ones related to this article. There are more than 980 articles (copies) in various ancient and modern Chinese and foreign scientific and technological books, journals and papers related to the project (including nearly 300 foreign language documents, mainly in English, Japanese and Korean). 4 I edited the manuscripts and wrote a 25,000-word research report for this project. Scientific research evaluation provides literature basis.

In order to evaluate the health functions, safety and stability of Yedao Lugui Wine, and to explore the scientific connotation and technical content of the product, the China Society of Health Science and Technology organized expert demonstrations. After deciding on the relevant plan, the Institute of Traditional Chinese Medicine Information of the China Academy of Traditional Chinese Medicine was entrusted with the task of searching for novelties of ancient and modern literature. Starting with the ointment) and Bazhen decoction, and combining the health-care functions of health-preserving wine, the scientific literature of Yedao Lugui wine was retrieved, novelty-checked, edited, sorted, analyzed and summarized. The research results are as follows:

1. Yendao Lugui Wine is a manifestation of the synergy between ancient prescriptions and health-preserving wine in health care

Yendao Lugui Wine uses traditional ancient prescriptions. This prescription is It is made by adding or subtracting from Guiluerxianjiao (paste) and Bazhentang. Guiluerxian glue was first seen in the Ming Dynasty (1569). It is composed of turtle glue, deer antler glue, ginseng, wolfberry, etc. It has the functions of nourishing yin and blood, replenishing essence and supporting yang. It has a history of nearly 433 years; Bazhen Decoction was first seen in the Yuan Dynasty (1326). It is composed of angelica, Chuanxiong, rehmannia root, peony, ginseng, poria, atractylodes, licorice, etc. It has the function of replenishing qi and blood. It has a history of 676 years.

Medicated wine, especially health-preserving medicinal wine, is a mixture of traditional Chinese medicine and wine. It was called "wine preparation" in ancient times and is one of the traditional dosage forms of medicine in the motherland. The compatibility of Chinese medicinal materials and wine can enhance the medicinal power, maintain health and improve health care effects.

2. The traditional culture of deer and turtle has given Yedao Deer and Turtle Wine a profound cultural heritage

The two animals, deer and turtle, are not only symbols of fitness and longevity, but also have a profound influence on human beings. It plays a unique role in strengthening the body and preventing diseases. The rich cultural connotations of deer and turtles and their ability to combine movement and stillness, and connect the two channels of Ren and Du, add to the cultural heritage of the scientific application of Yedao Deer and Turtle Wine.

1. Deer culture and medicinal value

Deer is an affectionate animal. In the eyes of the world, she is the embodiment of beauty and the spirit of beauty. The whole body of deer is a treasure, and various deer products such as antler can be used as medicine or as warming and tonic health products. Their medicinal and nutritional values ??add rich scientific and cultural connotations to the scientific evaluation and widespread use of Yedao Deer Turtle Wine.

2. Turtle culture and medicinal value

Turtles have inhabited the earth for more than 200 million years. They are one of the oldest and most tenacious animals and can withstand hunger. , resistant to hypoxia, resistant to infection, and do not get sick. Their lifespan can generally reach more than 100 years, and old turtles that are more than 1,000 years old are not uncommon. Turtle is a precious animal that is beneficial to human beings for viewing, eating and medicinal purposes. It is rich in nutrients and is a good food therapy product with high protein, low fat, low calories and low cholesterol. Turtle shell is a traditional and valuable Chinese medicinal material, and the glans, blood, internal organs, etc. can be used as medicine. It has many functions such as nourishing yin and nourishing the kidney, clearing away heat and dehumidification, strengthening and replenishing deficiency, etc. It is effective in treating asthma, bronchitis, tumors and various gynecological diseases. Significantly.

3. Yendao Lugui Wine has scientific connotation and high technological content

Yendao Lugui Wine has anti-fatigue and immune-regulating health care effects. It is mainly aimed at people who are easily fatigued, weak and have low immunity. Yedao Lugui Wine is an addition and subtraction of the ancient Guilu Erxian Guo and Bazhen Decoction. It combines the advantages of both and makes additions and subtractions on the basis of the two. Its functions are basically the same as the main treatments and effects of the two. consistent. Therefore, the scientific evaluation of Guilu Erxianjiao and Bazhentang can provide theoretical and experimental basis for the scientific evaluation of Yedao Lugui Wine.

(1) Traditional Chinese Medicine evaluation of Yedao Lugui Wine and its modified formulas Guiluerxianjiao and Bazhen Decoction

1. Yedao Lugui Wine

The main raw materials of Yedao Deer Turtle Wine: rice wine, velvet antler, deer bone glue, tortoise shell glue, polygonatum polygonatum, dangshen, fleece-flower root, rehmannia root, angelica, wolfberry, cinnamon, gardenia, chuanxiong, atractylodes, amomum villosum, licorice, White sugar.

After people enter middle-aged and elderly people, they are prone to symptoms such as soreness in the waist and weak legs, aversion to cold and cold limbs, and frequent nocturia. They are also prone to fatigue and generally lowered immunity, which are specific manifestations of the gradual decline of human body functions. According to the theory of traditional Chinese medicine It is believed to be related to decreased kidney and spleen function and deficiency of qi, blood, yin and yang, etc. Deer antler and deer bone glue nourish the kidneys and aphrodisiac, and support the declining kidneys. Decreased qi and blood will lead to symptoms such as mental fatigue, dizziness, loss of appetite, insomnia, forgetfulness, spontaneous sweating, susceptibility to colds, loose stools, etc. Therefore, use Codonopsis pilosula, Atractylodes, etc. in medicinal wine to replenish qi, and Rehmannia glutinosa, Shouwu, etc. At the same time, Amomum villosum, Ligusticum chuanxiong, etc. are added to the formula to invigorate the spleen, invigorate qi, activate blood circulation and unblock collaterals, and add the bitter and cold gardenia to many tonic drugs (which tend to be warm in nature) to control their properties, thus making the qi and blood yin and yang Double tonic, tonifying but not stagnant, warming but not hot, the functions of the five internal organs will be restored to health.

Yedao Lugui Wine directly and indirectly enhances the physical fitness of middle-aged and elderly people through tonic methods, balancing the internal and external environments, thereby achieving the purpose of health care and physical fitness.

2. Guilu Erxian Ointment

Guilu Erxian Ointment is composed of four herbs: tortoise shell, antlers, Codonopsis pilosula, and wolfberry. Turtle board connects the Ren channel to nourish yin and subdue yang, replenishing qi and promoting fluid; deer antlers connect the Du channel to strengthen yang and kidneys, strengthen muscles and bones; turtle and deer "two immortals" are "flesh and blood sentient products", the deer enters the Du channel, and the turtle enters the Ren channel. Pulse, the two medicines are combined to penetrate the Ren and Du meridians; add Codonopsis pilosula to nourish qi, strengthen the spleen and stomach, benefit the lungs and promote fluid production; wolfberry nourishes blood to nourish the liver and kidneys, benefit essence and improve eyesight. When all prescriptions are used together, yang will grow and yin will grow, and qi will be strong and blood will be filled. Therefore, it is especially effective for patients with chronic fatigue syndrome.

3. Bazhen Decoction

It is composed of ginseng, poria, licorice, atractylodes, angelica, rehmannia root, peony, and Chuanxiong. It has the effect of nourishing qi and nourishing blood. Judging from the composition of the prescription, it is a compound recipe of Siwu Decoction and Sijunzi Decoction. It is often used for chronic wasting diseases such as post-illness disorders, long-term illness without treatment, excessive blood loss, etc.

It can be seen from the above analysis that Guiluerxian ointment generates yang and grows yin, boosts qi and replenishes blood, and Bazhen decoction nourishes qi and nourishes blood, which also confirms the health care effect of Yedao Lugui wine to replenish qi, blood, yin and yang. effect.

(2) Evaluation of modern health science of Yedao Lugui Wine and its modified formulas Guilu Erxian Guo and Bazhen Decoction

1. Guilu Erxian Guo has It has obvious blood-tonifying, kidney-tonifying, aphrodisiac, anti-radiation, and anti-aging effects. It can significantly improve cellular and humoral immune function, and has no obvious acute toxicity or subacute toxicity.

2. Bazhen Decoction has the effects of anti-aging, reducing blood viscosity, enhancing cardiac contraction function, enhancing cardiac output and hematopoietic function, and enhancing cellular immunity, humoral immunity and non-specific immunity.

Although there are no reports on the theoretical research on Yedao Lugui Wine, the theoretical effects of its addition and subtraction can be confirmed that Yedao Lugui Wine has the functions of nourishing blood, aphrodisiac, and anti-aging, and can significantly improve the health of people. The body's immune function.

3. Clinical research on Guilu Erxianjiao (paste) and Bazhen decoction

(1) Guilu Erxianjiao (paste) and its modified formulas for the treatment of post-illness diseases It has good effects on physical weakness, chronic fatigue syndrome, adolescent metrorrhagia, impotence, primary hypotension, unstable angina in postmenopausal women, kidney deficiency, low back pain, osteoporosis, etc.

(2) Bazhen Decoction and its modified formulas have good effects in treating physical weakness after illness, dysfunctional uterine bleeding, iron deficiency anemia in the elderly, leukopenia, etc.

Although there are no reports on the clinical research of Yedao Lugui Wine, the clinical application of its additive and subtractive formulas can verify the health-care functions of Yedao Lugui Wine, that is, its effect on physical weakness and chronic fatigue syndrome. It has a health care effect on patients with symptoms, low immunity, and recovery from illness.

In summary, the pharmacological effects of Guilu Erxianjiao and Bazhen Decoction are basically consistent with their clinical indications from a macro perspective. The stable effects of Guiluerxianjiao and Bazhentang in the modified formulas of Yedao Lugui Wine basically reflect that Yedao Lugui Wine has inherited the health-care functions of its modified formulas. In addition, during the process of novelty checking and retrieval, no reports on the toxic and side effects of Yedao Lugui Wine and its additives, Guilu Erxian (ointment) and Bazhen Decoction were found, indicating that Yedao Lugui Wine and its additives It is safer when used in reduced quantities. Moreover, the additive and subtractive recipes of Yedao Lugui Wine have been used for hundreds of years without being eliminated, which also proves its stable efficacy.

Conclusion

The evaluation results prove that the "anti-fatigue, immune regulation" health functions of Yedao Lugui Wine approved by the Ministry of Health have significant effects on the following specific manifestations of impact on health: , its efficacy has been demonstrated in the use and evaluation of large sample populations in multiple centers. These symptoms include: heel pain, spontaneous sweating, loss of appetite, frequent nocturia, diarrhea at midnight, fear of cold and cold limbs, mental fatigue, susceptibility to colds, loose stools, soreness in the waist and legs, insomnia, etc.

With the understanding and cooperation of more than 800 volunteer users, and close cooperation with 11 medical institutions in 7 cities, the entire work was completed in mid-December. The work is based on the established principles of fairness, impartiality and openness. Lawyers are hired to witness the entire process, and the supervision of the media is consciously accepted. Key links are notarized on-site by the national notary office to ensure the credibility of the evaluation process and results.

Thanks to the relevant government departments, enterprises and all walks of life for their support in the first-ever use and evaluation of health care products. On this basis, the Chinese Society of Health Science and Technology will carefully sum up the experience and strive to contribute to the development of the country’s health industry. Do more useful work.