It is said that "Fu" in the name of the store is an insect that looks like a cicada in ancient legends. In the Jin Dynasty, the Book of Searching for the Gods (Volume XIII) records that "a child must follow the blade of grass ... and take her son, and the mother will fly back, not by distance ... 81 pence with mother's blood, and 81 pence with child's blood. Every property, whether using mother's money or child's money first, will go back, and there will be no rotation".

This is a story about how you can fly back when you run out of money. Therefore, when the boss took the store name Rui Fu Xiang, he borrowed the auspicious meaning of "auspicious". Ruifuxiang is registered as its own trademark with a pair of mother and son designs, which shows that Ruifuxiang people highly affirm the traditional business culture.

The word "Rui" in the name of the store is a symbol of Rui Qi; "Fei" takes the meaning of paying back the money by its green dragonfly (originally a kind of water bug, it became an alias of coins because of the story of paying back the money by the green dragonfly); On the one hand, the word "Xiang" means auspiciousness. In addition, the store owner is Meng Jia, an old army in Shandong Province, and all the shops opened are auspicious. In a word, it means auspicious spirit and abundant financial resources. Extended information

Jinan Ruifuxiang has two sales offices with a business area of about 1, square meters and more than 2,5 varieties. Under the condition of market economy, it mainly deals in wool, silk, cotton cloth, bedding, quilt cover, etc., and seeks new economic growth points at the same time. Since 1998, it has registered the green brand shroud, produced and sold it by itself, selected materials carefully, and made fine workmanship, which is well received by customers.

The store has businesses such as measuring and calculating materials, processing clothes with supplied materials, and free delivery in the city. Foreign agent consignment and other convenience projects. Under the condition of market economy, Rui Fuxiang implemented the responsibility system of management contract and formulated and improved various effective management rules and regulations. Enterprise management is moving towards standardization, modernization and scientificity.

Baidu Encyclopedia-Ruifuxiang