Coca-Cola is the most well-known brand in the world. Almost everyone knows it. Many people even regard Coca-Cola as a drink like water and drink it every day. Why is such a powerful brand so popular all year round? How about advertising and engaging in various activities?

1. See more effect: Make Coca-Cola irreplaceable forever

Let you drink and see Coca-Cola anytime and anywhere, establish a strong and close connection, see and drink every day, This is the ultimate purpose of Coca-Cola. When you are thirsty, your first reaction is to drink Coca-Cola. I have observed it many times in supermarkets and convenience stores. When consumers pass by the beverage shelves, the first Coca-Cola drink that is picked up is often Coca-Cola, because consumers have established a strong cognitive and neural connection with Coca-Cola. This forms a stereotype effect (caused by laziness), which is naturally drawn into the inner cognitive framework and connected according to this type of conceptual framework. Coke is Coca-Cola, and Coca-Cola is synonymous with Coke. The more-viewing effect is to maintain high-intensity support for brand exposure, allowing Coca-Cola to further occupy consumers' minds and gain greater benefits.

2. Continuous stimulation leads to more impulse purchases

1/2

As a beverage, sometimes it is necessary to stimulate consumers’ desire to buy, just like Coca-Cola Especially on festival days, various entertainment and interactive activities are often held in downtown and commercial areas, and even the original green Santa Claus is transformed into the image of Santa Claus wearing a red cotton-padded jacket, creating a festive and cheerful atmosphere, allowing more people to People like Coca-Cola and drink more Coca-Cola when they feel happy. The highest stage of building a brand is to create illusions. Some people in the United States even conducted a test. When the trademarks were removed and subjects were asked to drink Coca-Cola and Pepsi-Cola, most people thought Pepsi-Cola tasted good. When they knew what brand of Coke they drank, most people were surprised. Some people think that Coca-Cola tastes good. This shows that Coca-Cola’s influence on people is not only based on the sensory stimulation brought by the product, but also on spiritual pleasure. The Coca-Cola brand itself can make people happy.

3. Maintain a vivid brand image and always be one step ahead of competitors

From Coke fountains, to Coke chicken wings, to Coke bottles with various lyrics and lines printed on them, Coca-Cola It’s great to always keep pace with the times and use the hottest events and buzzwords of the times to combine with your own brand communication! In this way, it has always maintained a high degree of popularity and attention in the market, far ahead of its opponents, and has become an unshakable overlord in the beverage industry. Who would have thought that Coca-Cola was originally invented as a cough drop, but later became a munition for the U.S. military during World War II. Coca-Cola’s continuous brand innovation has made it the most popular fashion drink that will never go out of style.