There are three ways to get a brand name for free: Chinese time-honored brand name, attribute name, category name, familiar object name and story-related name.

first, the naming method of Chinese time-honored brands

catering, food, clothing, pharmacies, hotels and other industries, especially enterprises or shops with a certain history, prefer to use the naming method of time-honored brands. The ancients were particular about the names of shop signs when doing business and opening stores, and chose more words with good meanings.

second, the naming method of attribute characteristics

the brand name tells you what kind of product it is directly, and the brand name that reflects the product attributes does not have to have the brand name, as long as it can reflect the characteristics of a certain aspect of the product. For example, BMW, although it doesn't have the category of car, is the same as a car, and it is a means of transportation, and BMW can give consumers a noble and high-end feeling.

Third, the naming method of category characteristics

This kind of brand name can adopt surname+category name, for example, Zhou Heiya, "Zhou" is the boss's surname and "Duck" is the product category, indicating that duck is the main product, and "black" is the color feature of the product; Emotion+product class name can be adopted, such as tea-loving, "happiness" is a kind of joyful emotion, and "tea" is the product class name.

fourth, familiar with the naming method of objects

use familiar objects to register as trademarks. For example, hammer mobile phones, nails, candy paper desserts, small pots of tea, spotted cloth, blue bottles of coffee, etc., use items commonly used in life as brand names. Compared with the new names combined with words, this kind of names is very familiar to everyone, simple and easy to remember, and it can also make consumers feel more cordial without barriers, and achieve the effect of gaining popularity and goodwill.

v. naming method related to stories

For a brand, the most important thing is to be able to tell stories. Tell the story of the product, the story of the brand and the story of the founder. Through the story, we can better communicate with consumers, draw closer to consumers and gain recognition and trust.