Current location - Trademark Inquiry Complete Network - Trademark inquiry - A traditional company that makes dresses wants to transform into cross-border e-commerce and open a store on the AliExpress platform. What should it do?
A traditional company that makes dresses wants to transform into cross-border e-commerce and open a store on the AliExpress platform. What should it do?

With the supply of dresses, why not try opening an AliExpress store to try out new products. Many domestic e-commerce sellers have switched to cross-border e-commerce platforms. Most of the consumers on them are from the UK, the United States and Countries and regions such as Russia and Brazil have a large consumer base and are dominated by women. As I learned, the AliExpress entry requirements are as follows, you can learn about them:

1. Enterprise

A company can open 6 stores, individual industrial and commercial households and companies Both are available, but individual industrial and commercial households can choose the basic sales plan, while companies can choose both sales plans. Sellers who are unfamiliar and unsure about product selection and store operations can choose the basic sales plan to test the waters in the early stage. At the same time, what is different from the past is that both corporate Alipay accounts or corporate legal person Alipay accounts can complete corporate identity authentication on AliExpress.

2. Brand

Sellers can choose to register their own brand or find an authorized brand first, but please note that pure graphic trademarks are not available. It is recommended to use authorized trademarks in the early stage, and then transition to Private label. It is best for sellers to choose the store type based on the brand type.

Generally, there are the following situations:

Official store, a brand can only open one official store, only this brand is allowed in the store, and it must be a registered company with its own R logo , and authorizes up to 30 stores;

Specialty stores, the entire AliExpress platform can have multiple (30) specialty stores of the same brand. A specialty store is only allowed to have this brand, and a specialty store can It has its own R label or its own TM label or is authorized by others. The TM label can also be authorized;

Specialized stores are what everyone understands as large grocery stores. The threshold for entry is low, and sellers have Trademarks can be registered. One store can operate multiple trademarks, and the selection of categories is relatively rich and more flexible.

3. Technical service fee

Some categories on the platform belong to the directional invitation category, that is, sellers can only enter the platform after they actively invite them.

AliExpress has 4 categories that are subject to targeted invitations: human hair, with an annual fee of 50,000; chemical fiber hair, with an annual fee of 10,000; electronic components, with an annual fee of 10,000; projectors, The annual registration fee is 10,000. For other categories, sellers can enter freely.

4. Recommendation of excellent categories

The more popular categories on the platform are mainly listed as follows: beauty and personal care, health care, adult products, 3C digital, built-in storage, mobile hard disk, USB flash drive , burning disks, electronic cigarettes, mobile phones, home furniture, home decoration lamps, tools, sports and entertainment. Sellers and friends can explore the vertical blue ocean categories under various major categories.

If you find it troublesome, you can try to join the cross-store APP. There are more than 1,000 cross-border e-commerce platform stores in cross-store. Stores like AliExpress, AliExpress and wish have their own traffic resources. You only need to put products on the shelves and sell them to overseas consumers with one click.