One day in 1930s, Mr. Xu, then the manager of Changyu Company, the president of China Bank, organized the company and bankers to name a newly developed "best wine". They finally decided to adhere to the concept of "integration of Chinese and Western" advocated by Changyu founder Zhang Bishi, and named this high-grade wine "Cabernet Sauvignon Dry Red". Since then, "Cabernet Sauvignon Dry Red" has become the core sub-brand of Changyu.
Over the past century, Changyu Cabernet Sauvignon has witnessed the development of China wine industry and promoted the progress of world wine culture. With the perfect combination of advanced technology and traditional craft, Changyu's wine is destined to be a symbol of nobility and luxury. It is charming in color, elegant in aroma, mellow in taste and long in aftertaste ... It has been standing at the forefront of high-end wines in China and is talked about by people.
In the past, at high-end banquets, liquor was probably the most watched and used. With the breeding and popularization of the concept of "healthy drinking", wine has become the new favorite of wine and drinks. Speaking of wine, we may have heard of a place name, Bordeaux, France. Bordeaux is a wine kingdom with the best wines in the world. The fly in the ointment is that Bordeaux's wine production is limited, and only a handful of people come to China across the ocean. In fact, in China, there is also Yantai, the "Bordeaux of the East". Yantai, China and Bordeaux have the same latitude, and the land is fertile. The temperature, sunshine, rainfall and humidity here are very suitable for the growth of wine grapes. The quality of wine depends on the quality of grapes first. With the development of wine industry in China, Yantai has become more and more prominent in the world wine city. Behind the rise of Yantai wine city, Changyu has been committed to the development of the whole wine industry. Nowadays, after tasting all kinds of foreign wines and then tasting all kinds of Cabernet Sauvignon, perhaps the sommelier will say, "Our own wine is better." China's wine conquered China people!
Cabernet Sauvignon, a brand that makes China wine stand out in the world wine market, is Changyu's pride. 1937, Zhang Yu obtained the approval of the trademark registration application from the Trademark Office of the Ministry of Industry of the Republic of China at that time, officially registered the "Jiebaina" trademark, and obtained the registration certificate. Compared with the foreign wines published by Brewing Magazine on 1939, on 1959, the company applied to the State Trademark Office for trademark registration and filing, and 1988 was awarded the title of quality product in Shandong Province until 200 1 was awarded the title of famous trademark of quality wine in China. More than 70 years have passed, Changyu Company has always regarded "Xiebaina" as.
With the rapid growth of wine consumption market in China and even in Asia, new Asian forces, represented by Changyu, are rising rapidly and are called "new new world" by the industry. In the development of the international market, "Cabernet Sauvignon" has been entrusted with the important task of leading the global wine industry in the "new world". Changyu Company, which started the industrial production of China wine, has a history of 1 10 years, and not only attaches importance to traditional brewing technology, but also incorporates modern business philosophy. In Changyu's mission of leading a "new and new world", "Jiebaina" dry red has always been placed in the position of trump card.
The raw materials of "Cabernet Sauvignon" dry red wine are unique. It is a kind of wine originally created by Changyu, which is made from several rare grapes such as Cabernet Sauvignon, Cabernet Sauvignon and Merlot. Among them, only Yantai has cultivated Cabernet Sauvignon in China. As the only international grape in China; Wine City is also one of the only three protected wine producing areas in China. Yantai has the most suitable soil and climate conditions for growing wine grapes, and Changyu has the best wine grape base in Yantai. Cabernet Sauvignon is planted and managed by the best agronomists in Changyu Vineyard. It can be said that the distinctive features have created the aristocratic lineage of Changyu Cabernet Sauvignon, which is the fundamental difference from other brands of wine.
In the brewing process of "Cabernet Sauvignon" dry red wine, Changyu winemaker carefully fermented each grape with the best maturity, flexibly extracted various nutrients from the fermented mash by using the most scientific and reasonable air bag press in the wine industry today, and then treated the original wine to ensure that each original wine maintained the unique style of brewing grapes. The weather, geographical location, human harmony and location are exactly the same, which fully embodies the irreplaceable perfection of "Xiebaina". There is also a crucial link, most praised by experts and wine lovers, that is, the processed wine is mixed in strict scientific proportion, aged in oak barrels, and stored in the best French imported oak barrels in Changyu underground wine cellar for more than two years. This wine can be immersed in the fragrance of oak, with a more mellow taste and a more harmonious aftertaste. Changyu wine appraisers will also evaluate the original wine according to strict time until the wine is aged to the best flavor before clarification, and adopt advanced quick-freezing technology to maintain the flavor of the aged wine to the greatest extent.
Fermentation, storage, blending, brewing, selected grapes, exquisite craftsmanship and refined wine all make Changyu "Jiebaina" dry red expensive (the market price is mostly above 60-70 yuan), and it is also one of the most competitive products in the wine market. Enjoy the charming deep ruby red color of Changyu Cabernet Sauvignon. The rich bouquet is slowly overflowing with pure wine, and the rich and elegant wine is becoming more and more perfect.
Cabernet Sauvignon is undoubtedly synonymous with high-quality wine, but there are still obvious differences in the quality of domestic wine products. The wine industry in China has not started for a long time, and consumers in China lack basic knowledge about wine. But in the final analysis, there was no generally recognized grading system for evaluating the quality of wine products. At present, the international wine industry implements two product quality grading standards, one is "AOC" represented by France, and the other is "AVA" represented by the United States. Although the methods used are different, they are essentially a grading system with product quality as the core. As a "time-honored" wine company with a history of one hundred years, Changyu clearly realized that if Chinese wine companies want to go out and compete with European and American powers, they must be in line with international standards and establish a feasible comprehensive quality grading system, which is a special responsibility to the industry and consumers.
With the rich experience accumulated in a hundred years' operation and the scientific methods mastered by modern management, Changyu finally worked out a complete "wine comprehensive quality grading system" with product quality as the core. This grading system has made a detailed evaluation on the links that have a key impact on the formation of wine quality, such as vineyards, grape raw materials, brewing technology, oak barrel aging, blending and bottle storage. Finally, Changyu Company divides the wine products into four grades according to the quality, from high to low, namely "master", "treasure", "special selection" and "first choice". At present, the system has been applied to the full range of products of "Changyu Yantai Castel Winery" and "Changyu Cabernet Sauvignon".
Changyu's comprehensive quality grading system sets six grades for the birth of a good bottle of wine. Six-step screening and elimination is like cracking six passwords of a good wine. Compared with other existing grading systems in China, this system is more comprehensive, mature and perfect. In fact, the higher the grade of alcoholic products, the stricter the standards of each grade, the more difficult it is to pass, so the lower the output. Only when every link reaches a high standard can it finally present a perfect state of balance and harmony. Under this requirement, it is not surprising that only 2% of wine products can get the title of "master" and become the best in the same variety of wine.
Changyu wine quality comprehensive grading system focuses on the whole process of the formation of wine quality differences, which is consistent with the current international quality grading concept. It not only absorbs the scientific concept of world standards, but also establishes its own standard system according to the actual situation in China. In this way, China's high-end brand wines can better participate in international competition and the interests of consumers can be better protected.