First of all, it is certain that Lanzhou Ramen did not have a yellow plaque a long time ago. The yellow plaque only appeared in recent years. In fact, Lanzhou Ramen with a yellow plaque and Lanzhou with a blue plaque There is not a big difference between ramen in a practical sense, but there are still some subtle differences, slightly different. Let’s talk about the differences below.

The first point; the size of the store

When I mention this, careful friends may remember that most Lanzhou ramen shops that generally choose blue plaques are relatively small. Most of the stores with yellow plaques are medium or large ramen shops. Why is this? Continue reading and you will get the answer.

The second point; the difference in business models

Generally, most blue plaques are shops owned by individuals or a family, while there are many types of shops with yellow plaques. , generally there are chain ramen shops, or individual shops, there is another kind of special one, that is, it is not a franchised shop but it is marked with a certain ramen brand. Why is this? It is actually very simple, that is The owner of this ramen shop has a cooperative relationship with a certain brand of ramen, and most of this cooperation is that the owner of the ramen shop purchases soup stock from a certain ramen brand for a long time, so generally ramen of this brand will directly pay to help this ramen shop. This can be done by changing the plaque of the ramen shop, or by paying part of the fee.

From the description of the appeal, it can be seen that the basic store size of ramen shops with yellow plaques is generally larger than that of ramen shops with blue plaques. Why is this? It is very simple. The production and installation cost of yellow plaques is Far greater than the cost of blue plaques, the cost of yellow plaques is very high. This kind of plaque is a type of light box, and the material is very expensive. Therefore, ordinary small stores often choose cheaper blue plaques due to cost issues. .

The third point: store decoration and upgrade

According to the first two points I mentioned above, everyone knows the difference between yellow plaques and blue plaques. The blue plaque belongs to the earliest decoration style of Lanzhou Ramen. With the branding and scale of Lanzhou Ramen, Lanzhou Ramen operators pay more attention to brand awareness, so they often increase the decoration style of their stores. The most important point of the decoration style is the production of the plaque on the door, so everyone will see the yellow plaque, but this yellow plaque is definitely not designed casually. In fact, this yellow plaque is scientifically produced by a special advertising Designed by the company, you can take a closer look. The yellow plaque is paired with red characters. This style will be particularly eye-catching on the street and will be impressive. There are many color combinations for this type of design style. Well-known chain restaurant restaurants all have this design concept.