Main differences:

1. The required information is different

When Pinduoduo individual merchants choose to sell food, the merchants need to provide:

(1) Business license

(2) Food distribution license (or food business license) When operating alcohol, a "Liquor Distribution License" or a declaration must be submitted.

The information requirements for Pinduoduo companies to settle in:

Business license registration number, organization code, taxpayer identification code, and other related documents.

2. Naming requirements are different

(1) Duplication of personal store names is not allowed.

If two or more stores apply for the same store name that meets the regulations, the application will be approved based on the first-come-first-served principle. Other stores do not have the authority to apply for a store name that has passed the review.

(2) Without the permission of the platform, words with meanings such as "Pinduoduo License", "Pinduoduo Authorization", etc. may not be used in store names, store logos, and store details.

(3) Individual sellers are prohibited from using "flagship", "exclusive", "exclusive", "official", "direct sales", "official certification", "official authorization", " Well-known brand name" and other expressions or content.

Naming requirements for Pinduoduo enterprises:

If the store name contains "flagship, official", the merchant must upload a "trademark registration certificate". If the store name contains "flagship, exclusive, exclusive", the merchant must upload a certificate of brand authorization or exclusive authorization, and authorize the store's subordinates to operate the brand's products on Pinduoduo. ?

3. The settlement amount is different

Another difference between individuals settling in Pinduoduo and corporate settling in is that Pinduoduo’s deposits are different. Pinduoduo individuals are different from Pinduoduo enterprises. , Pinduoduo’s enterprise deposits are lower than those of Pinduoduo’s personal deposits, and Pinduoduo’s deposits for each category are also different.

Enterprise settlements are divided into flagship stores and specialty stores. The naming format is usually a brand name, and then the store name is added. At the same time, a company must pay a certain check-in fee. For example, the deposit for a personal store is RMB 2,000, and the deposit for a corporate store is RMB 10,000. At the same time, the platform will deduct 6%.