In my opinion, Xiaomi did not do this to protect trademarks, because when Xiaomi first founded the company, it had already registered many trademarks for the Mi series. Now the name Xiaomi Rice Noodles is included in its joint trademark. Obviously, it is not only to protect your own trademark, but also to have a trademark with a better audience. You must know that rice noodles are a food, and many people across the country still know this name. Today we will discuss why Xiaomi does this.

First, in order to enhance one’s reputation.

If you observe carefully, you will find that many Internet companies today like to name themselves after something symbolic. For example, Apple and Tencent will choose us. Use something you see every day in your life as your trademark. Through this method, we can add their impression, so it can help us consumers better remember their company's products.

Second, you can get traffic for free.

Rice noodles themselves are a food, and many people can see them in their daily lives. Just like when we joke, we compare apples to Apple. At the same time, if Xiaomi registers the rice noodle trademark, its launch of corresponding products can also arouse our excitement, so these foods themselves have their own traffic and hot spots. And the most important thing is that they look very close to the people, which can shorten the distance between consumers and them.

Third, how do you evaluate Xiaomi’s approach?

If you look at it from Xiaomi's perspective, I have to say that Xiaomi's move this time is still very clever. But although the company's choice is smart, it doesn't actually change much for us ordinary consumers. The biggest focus of us consumers is what services these companies can provide us, and the cost-effectiveness of these services. how.