Network brand: mainly refers to the enterprise's domain name, enterprise name and trademark on the Internet, which together constitute the enterprise's brand, and the network brand is an important intangible asset of the enterprise.

Online brand protection: measures are taken to protect the brands of brand owners and legitimate users to prevent infringement and infringement from the Internet, including domain name protection, online protection of corporate names and trademarks, corporate brand public opinion monitoring, DNS protection, etc.

The methods for enterprises to implement network brand protection are as follows:

Actively register domain names and trademarks;

Implement network-wide brand protection for domain names;

Take reasonable measures to reduce cybersquatting;

Reasonable use of dispute, arbitration and civil litigation means;

Entrust brand protection agencies to register and protect related domain names;

Monitor corporate brand public opinion;

Do DNS protection well.

(Hope to adopt _)