Trademark is a legal concept and is protected by the Trademark Law. Once registered, the right holder enjoys the exclusive right to use the trademark. And brand is a concept, a business concept.

For enterprises, there are usually only one or a few brands, but not necessarily trademarks. There may be dozens of core trademarks, and countless moat trademarks. In fact, registering a brand as a trademark and protecting it with trademark law is the most convenient, effective and powerful way to protect a corporate brand. Therefore, Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) believes that in a sense, a trademark is the legal umbrella of the brand, and the brand is an extension of the trademark.

High-end brand design company-Zhonghui Design

Preferred options for brand naming

1. Simple, eye-catching, easy to read and remember

According to psychological survey analysis, 83% of the impressions people receive from the outside world are through the eyes, 11% through hearing, and 3.5% rely on touch. The rest stems from taste and smell. Based on this, in order to facilitate consumers' recognition, communication and memory, the first principle of brand design is to be concise, eye-catching, easy to read and remember. ?

2. Cleverly conceived and suggestive of attributes

A distinctive and charisma brand should be simple, eye-catching, easy to read and remember in design. ?For example: When we hear names such as "Master Kong", "Mengniu", and "Wuliangye", it will be easy to know which industry these brands are related to. ?

3. Rich in connotation and deep friendship

Most brands have their own unique meanings and understandings or meanings. Some are the name of a place, some are the functions of a product, and some are allusions. Brands with rich connotations and strong feelings are favored by the market because they can evoke beautiful associations among consumers and the public.

4. Avoid similarity and be unique

Brands are born to distinguish similar products. If the brand name or brand logo is similar or identical to similar trademarks of competitors, the brand will lose its distinctiveness and the meaning of the brand.

5. The product name and the product label coordinate and reflect each other

The product name and the product label coordinate and reflect each other, which can easily deepen consumers and the public's recognition and memory of the brand. Therefore, the product name Coordination with the brand label is an important principle that corporate brand design always follows.

6. Respect customs and comply with the law

Due to different historical and cultural traditions, different languages, customs, values, and aesthetic tastes in various countries, the recognition of a brand There is also a big difference between knowledge and association. If a brand cannot respect local geography and culture, it will become a huge obstacle to brand operations.