Baleno is an Italian brand.

Baleno was founded in 1981. It began operating in Hong Kong in the 1980s and later entered mainland China for sales. Baleno has developed very rapidly, and its business has extended from big cities such as Guangzhou, Hong Kong, Beijing, and Shanghai to Taiwan, Wuhan, Changsha, Heilongjiang and other places. There are also Baleno branches and stores in Singapore and the Middle East.

Baleno focuses on men's, women's and unisex casual wear. Its product strengths are basic casual wear and knitted clothing, such as T-shirts. Baleno is not only deeply involved in popular trends, but also comfortable, elegant and natural to wear, providing the public with basic attire for daily life. Baleno clothing captures the personality characteristics of young people, advocating freedom and unrestrainedness, and yearning for an unrestrained life.

Brand development history

The Baleno brand has a history of more than 40 years since 1981, and can be regarded as a brand with a long history. The Baleno brand itself is an Italian brand that has been operating in Hong Kong since the 1980s. It is said that Baleno also invited superstars such as Chow Yun-fat and Maggie Cheung as its image spokespersons during this period, and the brand became very popular in Hong Kong. Later, it entered mainland China for sales, but due to various reasons, the business was not very satisfactory.

In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the Baleno trademark and established Guangzhou Youyi Baleno Clothing Co., Ltd. to re-brand the Baleno trademark, giving the Baleno brand a new lease of life.

Reference for the above content: Baidu Encyclopedia - Baleno