Brand is an intangible asset, which has certain uniqueness and value, and carries consumers' recognition of its brand products and services. Next, I will tell you about the eight luxury brands in coffee cups, hoping to help you!
Richard. Richard Ginori (Italy)
Julius Caesar once said, "I want to come, I want to see, I want to conquer". Behind the words is the glory of the ancient Roman empire sweeping the whole Eurasia, and he conquered all the land that could be reached. Even today, there are still people crazy about the glory of ancient Rome.
In Italy, there is not only Julius Caesar who can conquer the world, but also another brilliant brand that conquers history, Richard? If Julius Caesar conquered Europe with blood, then, Richard? Kenori conquered the world with earth and fire.
After Kelpolo introduced porcelain to Europe, porcelain became a "platinum" that only the upper class aristocrats could enjoy. Ginori family is a famous family in Florence in the14th century.
In the eighteenth century, Carlo of this family? Marquis Ginori built a porcelain kiln in Florence, Italy, and finally found a way to turn the soil into "platinum", becoming the founder of Italian porcelain industry and the first porcelain brand in Italy. Ginoli "ceramics was born.
Today, the Roman empire has been annihilated in the torrent, Richard? Kenori illuminates an era in the depths of time with meaningful platinum.
Royal Copenhagen (Denmark)
Copenhagen, the capital of Denmark, is a palace in fairy tales and a resort for fashion sports. It is ancient but not conservative, prosperous but not flashy, joyful but not annoying, indulgent but not out of control. Reason and joy dominate everything.
Royal Copenhagen porcelain was made by Queen Julian of Denmark? Mary was founded in Copenhagen on May 1775. The crown on the sign represents the supreme authority of the royal family, and the three wavy lines represent the three straits around Denmark.
1790, Royal Copenhagen produced the now famous Danish flower. 1868, the porcelain workshop was privatized, but Royal Copenhagen is still a well-known brand.
Maisen (Germany)
Maison, born in 17 10, is the originator of European porcelain. Mei Sen was sought after by nobles from birth, and was a symbol of wealth and status. As early as13rd century, European aristocrats regarded China porcelain as a treasure.
According to records, August II Fryderyk Moncny, the elector of Saxony at that time, exchanged 48 China porcelain vases with a group of cavalry and Persian merchants. However, August II Fryderyk Moncny was not satisfied with using porcelain as an art collection. He took the alchemist Bedka into the palace and asked him to copy porcelain.
After numerous experiments, Bedka finally solved the secret of China porcelain. On a cold winter in 1708, he successfully fired a white and transparent porcelain. 17 10 sensen national porcelain factory was established, becoming the first porcelain factory in Europe.
After that, for a long time, the whole European porcelain manufacturing industry was influenced by Meissen porcelain style. The classic masterpiece Blue Onion has been highly sought after so far. Cobalt blue pigment on white background, glazed in China, very delicate and elegant.
Because I love this blue onion model very much, out of curiosity, I went to understand why Europeans draw onions.
MengMeng's oval shape in the vegetable ball is blue onion. Does it look familiar? Yes, it is developed by imitating the famous blue and white porcelain painting style in China.
But why onions? Let me tell you a sad (silly) and cool (lovely) truth: In fact, when China's blue and white porcelain went in and out of Europe, we painted pomegranates and there were many children. Yes, the Europeans made a mistake. They must have thought it was onions. In the end, Mason gave up his resistance and began to paint onions.
Herende (Hungary)
Heronde, founded in 1826, is a national treasure hand-painted porcelain in Hungary and one of the three largest hand-painted porcelains in the world. Before the19th century founded by Heronde, Japanese porcelain from China was popular all over the world, and then a famous European porcelain brand was developed in Germany, Britain and other places.
The exquisite brushwork on the Butterfly Flower Totem won the gold medal, which made Queen Victoria, the British ruler at that time, directly place the whole order and made Herrlund famous. Later, the brand was named after the Queen, making Victoria series the most popular classic series of the brand.
Later, I participated in the 1867 Paris World Expo. This series of bright green hand-painted Indian flowers made Josephine, the wife of French ruler Charles Louis Napolé on Bonaparte, fall in love at first sight and used it for a palace dinner, which won unanimous praise.
Orders placed by other royal families are also in an endless stream. Later, they won numerous awards at the World Expo and other important exhibitions. The reason is that their brand is unique, and they pay attention to every 100% hand-painted work. Hand-painted techniques are diverse, and the design blends Chinese and western cultures. Heronde needs to be careful in every detail of every work.
Even the smallest work must be carefully crafted by at least seventeen hands. Its porcelain tableware has a variety of bright colors because of multi-level hand-painted techniques, and its theme is also deeply influenced by the classical European and China styles. Today, Heronde's performance is excellent.
Dianwu (Japan)
At the end of the shogunate, the situation was turbulent. At that time, as a royal businessman, Morimura-Saemon witnessed a large amount of gold flowing overseas after the opening of the country, and was inspired by western scholar Fukuzawa Yukichi. "If you want to regain your wealth, you must earn foreign exchange from export trade."
1904, Morimura, Ichizaemon founded the Japanese Ceramics Association, the predecessor of "Noritake", and built a large-scale production factory with modern equipment in the area of Daziwu (now Xizewu New Town, Nagoya) in Yingchang Village, Aichi Prefecture. It was not until 10 that the first set of western-style tableware in Japan was finally made in 19 14.
Wu Ze has always adhered to the Japanese style, and set up a graphic design department in new york, reflecting American preferences and popular elements on the ceramics he sells at the first time to meet the needs of consumers.
Then, the design of different art forms such as "New Art" and "Japanese Style" will be integrated, and original products will be produced in Japan according to the design requirements. As a result, Japanese craftsmen's ingenious decoration and hand-painted goods won the praise of Americans, and the popularity and status of Wushu rose linearly, becoming a world-famous brand.
Narumi (Japan)
Since ancient times, Minghai has been a famous ceramic producing area. As early as the early edo period, Minghai villages began to burn Minghai. By the end of the shogunate, there were many workshops for firing ceramics in Minghai. Until 19 1 1, Narumi's predecessor "Imperial Seiko" was established in Nagoya, Japan.
After World War II, Japan can be seen everywhere. The cruelty of war broke families and people kept dying. In the past, the Japanese who lived exquisitely and fastidiously lived a wandering life in an instant, and even a reunion dinner became a luxury dream. For traditional Japanese, the "happy dining table" is a symbol of peaceful and quiet life.
At that time, Narumi, with the belief of recreating the perfect dining table culture for the people of China, began to develop exquisite bone China products, hoping to see the sweet and happy scene of a family sitting around the dining table. With superb technology and strict management, Narumi became the first enterprise in Japan to successfully mass-produce bone China tableware.
Not only that, the perfect Japanese bone China culture also spread to the United States for the first time. Today, this concept has never changed, and the original intention of creating happiness has been well passed down after nearly a hundred years. Now Narumi is committed to developing bone China products with the most advanced technical means to better inherit the bone China culture.
Wedgwood (UK)
Waikiwood was founded by josiah, known as the father of British ceramics. Wedgwood was founded in 1759 and began to produce porcelain under the name of Wedgwood. Josiah invented ivory porcelain in the early stage of brand establishment, which brought huge profits to Waikiwood. Its exquisite appearance and competitive price make Waikiwood ivory porcelain a hot commodity in the market, and it is also a great achievement in the history of British porcelain.
In China, the earliest is George? 1793, Magalny went to China on behalf of the British emperor in the name of the eightieth birthday of Emperor Hetianlong, and presented the Waikiwood vase as one of the birthday gifts to Emperor Qianlong.
In the history of more than 250 years since the establishment of 1759, Waikiwood has become the most traditional symbol of British ceramic art in the world, and has been respected from all directions as a national heritage. Because of its excellent quality and exquisite design, it has always been a supplier of royal porcelain to the British royal family. Queen Elizabeth II and her son Prince Charles successively awarded Waikiwood a certification badge.
Minton (UK)
Thomas' Minton? Minton et al. founded in 1793. Queen Victoria once praised her as "the maker of the most beautiful porcelain in the world". Since its inception, it has been widely loved by the royal family. Even Napoleon mentioned in his diary that he had several sets of minton teacups.
After the second world war. The series of Hatton Manor launched by Minton, based on the murals and tapestries of Hatton Manor in the Middle Ages of England, has now become the representative work of Minton porcelain. Up to now, Minton porcelain is still used by British embassies all over the world.
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