Copyright complaint: Anyone who steals the pictures of the company's official website, flagship store and offline publicity atlas will be complained by copyright. The result: 2 points will be deducted from the store, the product link will be deleted, and the transaction will be cleared.
Trademark complaint: If the company's trademark logo is used in a prominent position on the baby's main picture or details page, it will directly complain in the name of infringement of intellectual property rights. As a result, the store will be deducted 2 points, the product link will be deleted, and the transaction will be cleared.
Identification and purchase of fake goods: mainly for fake shops, buy corresponding products, and then issue a fake identification report for complaints. Processing result: the store was deducted more than 12 points, the store was closed for 15 days, the link was deleted, and the transaction was cleared. Remarks: The above three complaint methods are commonly used by us; For different connections, we will adopt targeted complaints. For example, the methods that may be used in the later period include: scraping code complaints, false propaganda, false authorization, unfair competition and so on.
Complaining is only the first step of control, and the second step is communication. If the dealer is willing to change the price, he can cancel the complaint. After all, the purpose of price control is not to crack down on distribution, but to control prices. The so-called harmony makes money. The third step is collection and distribution. For some high-quality shops, if the other party is willing to do distribution and sell at the brand price, then centralized distribution can kill two birds with one stone for the company. The above treatment methods can basically effectively deal with the shops selling in the name of company brand on Taobao, crack down on some shops selling fakes and maliciously competing at low prices, achieve a control effect, and establish a harmonious and stable e-commerce environment. There will be no conflict between online and offline, which can develop in both directions, and dealers will be more confident to represent your products.