Pay attention to the combination of form and function and material
The three-dimensional modeling of packaging design and the flat treatment of each display surface must be combined with function and material. Form should first adapt to the requirements of content protection and usability, and at the same time pay attention to the combination of form change and physical and chemical properties of selected materials. We should prevent ourselves from consciously falling into blind formal games in design, and form for the sake of form. Improper use of form will weaken the power of form and even have the opposite effect.
Pay attention to the transmission of commodity information
The filling treatment of packaging can be said to be advertising the contents. Attention should be paid to the conveying function of packaging in design, and the content and characteristics of goods must be clearly and accurately conveyed. If the packaging of handkerchiefs is mistaken for the packaging of socks, then no matter how beautiful and novel the decoration form is, it will also fail. Of course, there is a difference between beauty and ugliness in formal treatment. It is hard to imagine that a package without formal aesthetic feeling will be attractive. However, the expression of this beauty should first come from the expression and development of commodity beauty. Cosmetics and hardware have their own beauty; Orange juice is beautiful, and ink also has its beauty; The scientific beauty of an electronic calculator and the decorative beauty of a novel dress. These can be the resources of beautiful packaging forms. The beauty of shapes, structures and materials of various commodities can be expressed and brought into play in the treatment of formal beauty of packaging, which is an important basis for the treatment of formal beauty of packaging.
Pay attention to the different aesthetic understanding of the consumer
The uniqueness of the packaging form cannot be separated from the general understanding of the consumer. Beauty and ugliness refer to people's subjective factors in terms of their feelings. People of different ages, genders, cultures, occupations, nationalities, countries and regions often have different aesthetic tastes. The packaging form of children's toys and old people's products, and the packaging form of men's products and women's products must be very different. Due to the differences in occupation and culture, some people like bright colors, while others like simple colors. It is also purple, some people feel luxurious, and some people feel mysterious. It can be seen that the general packaging form can not be required to adapt to all people in society, and the design should be handled according to the specific understanding of consumption.
Pay attention to the temporality of aesthetic changes
The so-called temporality refers to the broad meaning of times, years, seasons and a specific period of time. People's aesthetic tastes often change with the change of time, and designers have to be very sensitive to them.
The change of time often brings about aesthetic changes with certain opposite characteristics, and it is not uncommon for the aesthetic standards popular in one stage to go to the opposite side in the next stage. Judging from the influence of the development and change of the times on aesthetics, this is very important. In the past, a balanced and harmonious style was emphasized. Today, it is more sensitive, dynamic, strong and varied. In modern design, it has become a trend to break the rules, flat format, and original and vibrant aesthetic feeling. In the past, the tedious styles of "carving dragons and carving phoenixes" and "Rococo" have been replaced by the concise and lively style in modern design. In particular, some goods with strong timeliness, such as winter goods, holiday goods, commemorative goods, cosmetics, etc., put forward more specific timeliness requirements for packaging, and can not but be treated specifically in form.
pay attention to the locality of aesthetic changes
different aesthetic customs in different places. The Japanese don't love lotus, but there are various lotus images in China's folk art; In our country, the folk custom regards the owl as an ominous thing, while in some European countries it is regarded as a symbol of wisdom. China often takes yellow as the color of wealth, while Islamic regions regard yellow as the color of death; Blue is often used to describe the color of the devil in Egypt; Red tricolor is a toxic symbol in Czech Republic; Green is a symbol in Turkey, etc. These are the customs in some different places. China has a vast territory, and the east, south, west, north, central, urban and rural areas, coastal and inland areas, ethnic minorities and Han areas have different feelings about formal beauty. Therefore, packaging design should adapt to the choice and acceptance of consumers in different places, so it is necessary to carry out corresponding investigation and research.
In particular, some products have strong local characteristics, and their packaging design should pay attention to the performance of such local characteristics. For example, Longjing in Suzhou and Hangzhou, Shaoxing Huadiao wine, Jingdezhen ceramics, Beijing Gongqian cakes, Chinese herbal medicines, chopsticks, Four Treasures of the Study, etc., should fully reflect the local flavor and national characteristics in the form of packaging design.
Pay attention to the comparability of packaging forms of similar commodities
Pay attention to the comparability of packaging design of similar commodities, which is an important part of packaging design. On the basis of the above points, the design should clearly emphasize uniqueness and ingenuity, and strive to design novel and unique packaging.
judging from the trend of world packaging, the 3s and 4s tend to be uniform and complicated with decorative effects, while the 195s and 6s tend to be simple and plain. From 197s to 199s, there was a new development momentum, and the decoration form paid more attention to variety and loud advertising performance on the basis of simplicity and lightness.
It goes without saying that packaging design, as a means of product promotion, must pay attention to the competitiveness of design and seek innovation and change. As for the traditional packaging style of some products, we don't make sudden changes, just to maintain its certain sales stability. Once this stability is shaken, we must update it in time. Therefore, the form of packaging should be significantly different from similar designs.
Ruiyan Advertising is one of the well-known brand VI design and packaging design companies in China, with more than 1 years of packaging design experience and excellent domestic design and planning team. Committed to "continuously narrowing the distance between brands and consumers and enhancing the core value of corporate brands". There are many well-known enterprises among the clients, such as Evergrande Group, Wanda Group, Guangzhou Automobile Group, Poly Real Estate, Nanyue Fund, Lingnan Group, Bank of China, etc. It is the first comprehensive service provider of "full value chain brand management" in China.