1925 fendi brand was founded by Adele fendi in Rome, specializing in the production of high-quality fur products? 1955 held the first fendi fashion show?
From 65438 to 0965, with the participation of karl lagerfeld, Fendi gradually added high-end women's wear, men's wear, shoes and perfume.
Later, the company gradually developed and expanded, and its business scope expanded to knitwear, swimwear and other categories, and even developed jewelry and men's perfume. Up to now, Fendi brand enjoys a high reputation in the world's high fashion world for its luxurious furs and classic handbags.
20 18 12, World Brand Lab released the list of top 500 world brands on 20 18, and Fendi ranked 4 15.
Brand awareness
As early as the 1920s, Mr. FENDI, the founder of the brand, gave his wife a wooden painting with the image of a little squirrel to express his feelings for her, which inspired Ms. FENDI to print the image of a little squirrel on the brand shopping bag. Since then, the little squirrel has become the first symbol of the brand in its early days.
Fendi's most well-known "double F" logo was written by Karl Largerfeld, a "Lafayette", which often appears inadvertently in the details of Fendi's clothes and accessories, and even becomes a pattern on the fabric.
The concept of "fun fur" was defined, which became the inspiration of Fendi's double F logo, and the double F logo became a world-famous trademark in the future.
20 13 when the brand was born 88 years ago, Fendi's Logo was redesigned and improved, and the word "Rome" was added as a symbol representing Roman treasures, which explained the true soul of the brand.
Refer to Baidu Encyclopedia for the above content? Fendi