That’s how he pronounces it, it’s a direct transliteration.

Rolex is a watch manufacturer founded in 1905 by Hans Weisdorf and Davis. It is headquartered in Geneva, Switzerland. It ranks among the leaders of the world's watch industry and is known as Synonymous with "accurate".

The design and production always maintain the traditional style and high quality. [1] It was ranked 12th in the "Global Luxury Power Rankings 2018" and 7th among the "Top Ten Most Admired Companies" listed by the "Reputation Institute".

Chinese name

Rolex

Foreign name

Rolex

Headquarters location

Switzerland

Time of establishment

1905

Business scope

Watches

Founder

Hans Wilsdorf

Country

Switzerland

Website

Predecessor

Wilsdorf and Davis (Wamp; D)

Rolex is a classic brand in the Swiss watch industry. The original logo of Rolex was a palm with five fingers spread out, which indicated that the brand's watches were entirely crafted by hand. Later, it gradually evolved into the registered trademark of Crown to show its dominance in the field of watches. , showing Rolex’s imperial aura in the watchmaking industry. In the 1920s, Rolex worked hard to develop the first waterproof watch. In 1926, Rolex's Oyster waterproof watch was officially registered.

Rolex is widely loved by successful people for its solemn, practical and non-ostentatious style. American NBA star Shaquille O'Neal once gave 24 Rolex to his teammates. Hong Kong Chief Executive Tung Chee-hwa also wore one on his wrist. A dignified and elegant Rolex steel watch. "Britney" Spears once bought a Rolex watch worth 65,000 pounds for her husband, which is about 800,000 yuan.

In the international market, the price of an ordinary Rolex watch ranges from US$1,000 to US$15,000. Although it is expensive, people still think it is worth the money. This is not only due to the excellent quality of Rolex, And because it has unique investment value. Antique Rolex watches are extremely resistant to falling. At an auction held in Geneva in 2002, a 1952 Rolex Perpetual Calendar gold watch worn by the last Vietnamese Emperor Bao Dai was sold at an auction in Geneva for 342,000 Swiss francs (approximately US$235,400 at the time). More than 2 million yuan. The Explorer Oyster watch is the first watch to climb Mount Everest. It is considered the brand’s entry-level product and sells for about 39,300 yuan.

Rolex

The Rolex second-hand watch market is also quite hot in China. Rolex’s precision and ultra-high durability attract countless users. Often in the watch circle, Rolex fans One sentence is often used to describe Rolex: one "work" lasts forever.

In the era of mechanical watches in the 20th century, Rolex has always been the leader in the global watch industry. Excellent craftsmanship and technology still make Rolex and Patek Philippe, Blancpain, Breguet, Jaeger-LeCoultre, Piaget, and Premius watch. Maintaining its leading position in the watch industry. Rolex has branches in more than 20 major cities around the world, with an annual output of approximately 1 million pieces. Its sales are firmly the leader in the Swiss watch industry, and it has become one of the famous brand watches with a large market share.

The official website of Rolex is one of the best among many watch company websites. The homepage music is an old song that was very popular in the United States in the 1970s. The sub-pages use the sound of tide, which is included in FLASH. The latest version is The latest 3D browsing technology allows Internet visitors to fully appreciate and understand a Rolex watch. Like Rolex's business miracle, the website also shows the style of an excellent business operator.