As we all know, trademarks can generally be divided into three categories: ordinary trademarks, well-known trademarks and well-known trademarks. If you want to buy a trademark, the more famous the trademark, the more expensive the price. Especially as the total number of national trademark registrations increases, the number of registrable trademarks is getting smaller and smaller. According to market demand, the trademark transfer industry was officially launched. Some small companies can only purchase ordinary trademarks due to financial reasons. So how much can ordinary trademarks be sold? How is the trademark transfer price determined?

1. Determination of trademark transfer price:

Why are some trademarks cheap and some expensive? It seems that some clothes are cheap and some are expensive. Trademarks are also good or bad, so the existence value of trademarks is different. Some trademarks are easy to understand, and some have brand awareness. Brand recognition is the key to distinguishing the price of a trademark.

The actual cost of a trademark includes trademark registration fees, trademark notarization fees, etc. In addition, the actual brand added value of the trademark and whether the trademark category is complete determine the transfer price of the trademark.

2. Trademark transfer price range:

Some trademarks only cost a few thousand yuan to transfer, while others cost hundreds of thousands of yuan. The difference in value between the two is staggering. Therefore, we must pay attention to the brand value of the trademark when purchasing it. The reason why the price gap of trademarks is so large is largely due to the brand value of trademarks.

Often thousands of trademarks are incomplete trademarks. Usually, the price of a trademark is around 10,000-100,000, while a higher-priced trademark will be tens of millions or even millions. Therefore, when choosing a trademark, you must pay attention to whether the trademark you purchase matches the product.

3. How to purchase the trademark you want?

Trademarks are expensive and cheap, how can we choose the right trademark for ourselves. First, we need to clarify our product positioning. For example, I sell men's clothing. What kind of people and consumer groups do I want to target with my product? Then I will select 25 categories of trademarks, and then determine the specific categories involved and whether the trademark matches my product. Trademarks help consumers better remember our products, so trademarks are very important.

Next, we need to find a reliable trademark agency. Generally speaking, we need to choose an agency to see if their qualifications are complete. There are many such trademark agencies. Trademark transfer platforms like "Bajie Intellectual Property Trademark Transfer Network" are more trustworthy and have a good reputation. .