For this reason, the level of free shuttle bus operation and management directly affects sales and the service image of the company. At present, major stores have regarded the management of free shuttle buses as one of their daily operations and management affairs, and have formed a set of effective operation and management methods or systems.

Standardization, standardization and uniformity are the characteristics of chain enterprises, and the operation and management of free shuttle buses is no exception.

Management of departure stations The platform signs of the departure stations of each hypermarket should be clear and accurate, and the driving direction, stops and departure time should be clear at a glance. These hardware settings are consistent with the actual parking, waiting and departure of the shuttle bus, allowing customers to wait for the bus conveniently without having to ask questions, push shopping carts or carry bags around. At present, there are still differences in the services of various hypermarkets in this area. There is room for improvement and continuous improvement, and some can be done better.

The free shuttle bus waiting area planning of Shanghai Nonggongshang Supermarket is quite standardized and distinctive. The waiting canopy not only has the function of product introduction, but also has the functions of sunshade, rain protection and safety isolation. Simple seats are also equipped under the waiting canopy, which is conducive to maintenance. Safety, convenience and comfort for waiting customers.

In the waiting area, newspapers and cold drinks are sold, which is both a service item and a business component.

The waiting area can also add a publicity section with company profile, business characteristics and other contents, and inform customers of the complaint hotline to supervise the shuttle service.

Since it is a free shuttle bus, it cannot be omitted to inform customers at the departure station to get on the bus with their cashier receipt.

Management of stops along the way. Some hypermarkets have set up eye-catching stop signs with timetables at the stops. However, such signs have not been widely used, affecting the information transmission and diffusion of free shuttle buses. , which is not conducive to attracting more customer groups along the way and reduces the utilization rate of the free shuttle bus. The randomness of the driving route leads to the randomness of the stops, which is also the reason for customer complaints. The free shuttle buses of two hypermarkets are set up at the same stop, and there are even scenes of more free shuttle buses from more hypermarkets performing on the same stop at one stop. The fierce competition has prompted each hypermarket to scientifically conduct free shuttle buses. , strict and effective management.

The current driving routes include reciprocating, circular, and a combination of reciprocating and circular. The free shuttle network is composed of the connections and intersections of points and lines. The layout of stops in the network, the setting of driving routes and the selection of operating hours should be carefully investigated and carefully designed by the operation managers. The fixation of stops, driving routes, and running times to punctual and fixed points will help win more fixed and unfixed, existing and future passengers.

Customers can use the trolleys provided by the mall for one-stop shopping. Once they get off the free shuttle bus, they will ask their family members to come to the station to wait for the goods, or even ask their family members to push their bicycles. catch. Therefore, the free shuttle bus providing fixed-point and scheduled stopping service cannot be taken lightly.

In-car services: The free shuttle bus of hypermarkets can gradually add some hardware according to conditions, learn from the above methods to provide marketing services for hypermarkets, and strengthen the introduction and introduction of service items, product knowledge, special offers, and promotional information. Advertising efforts combine spontaneous information exchange among customers with professional promotion by merchants.

Promotional services outside the carriage. The free shuttle buses of various hypermarkets are dressed in different styles. Some are luxurious, some are simple, some are bright, some are elegant, and they are all colorful, adding a beautiful scenery to the city. It is self-evident to make full use of the inside and outside of the carriage to promote your own advertising. Various hypermarkets have regarded the free shuttle bus image as a mobile display carrier for their own brands and corporate images, and as an important means to enhance their own visibility and attract business.

The well-known KFC, whether it is Chinese characters or English signboards on the store door, as well as the pattern, are related to the registered trademark, and only use red and white colors, which is very personalized. At present, in the exterior design of free shuttle buses, it is rare to use registered trademark patterns, as well as more related express indications related to intellectual property rights.

This is the gap in awareness, and it is also something that needs to be learned and used for reference. The appearance packaging of the free shuttle bus needs to be distinctive, and it needs to work hard on personalized appearance design.

(Author: Lin Yiping, Shanghai Agricultural and Commercial Supermarket)