Fiat Automobile Company was founded in Turin, Italy in July 1899 by Giovanni Agnelli. One of the world's top ten automobile companies, it is the world's first automobile manufacturer to produce mini cars. The full name of this company is Turin Automobile Factory, Italy. Fiat (FIAT) is the transliteration of the company's abbreviation, and FIAT is also the trademark of the company's products. Fiat Group is headquartered in Turin, Italy. The current chairman is the eldest grandson of the founder and his namesake, also named Giovanni Agnelli. The Automotive Division employs approximately 270,000 people and has subsidiaries and sales organizations in more than 100 countries. Its car division mainly includes companies such as Fiat, Ferrari, Alfa and Lancia. Construction vehicle companies include Iveco.

Fiat Automobile Group is the largest comprehensive industrial and commercial financial enterprise group in Italy. It is the automobile group with the largest involvement in other fields among all automobile companies. In Italy, it almost monopolizes many technical production fields such as automobiles, tractors, construction machinery, aircraft manufacturing, bioengineering and civil engineering, energy engineering, etc., and has opened many branches around the world. The logo of Fiat has changed several times. It was originally a shield shape and has been used since the founding of the Italian automobile company in 1899. The Turin Automobile Factory in Italy was established in 1906. The logo adopts the first letter F.I.A.T. of the four Italian words in the factory name. This is the origin of Fiat. In 1918, the company decided to cancel the punctuation in the letters, which was written as Fiat or FIAT. In 1921, the round FIAT trademark appeared, and in 1931, the rectangular trademark FIAT began to be used. In order to unify the fonts on the front of the car, Fiat's front logo now uses the current rectangular trademark.