While vigorously developing production and increasing profits, Zhejiang Pharmaceutical has continuously strengthened the construction of corporate culture, and gradually formed a corporate philosophy that implements the corporate purpose of "caring for human health" and promotes "unity, hard work, innovation and dedication". Enterprise spirit and a corporate culture system with the corporate goal of building a "domestic leading and internationally renowned" modern pharmaceutical group have formed advanced management systems and behavioral norms to achieve internal unity and external development, inspire employees to be proactive, and strive to achieve Sustainable development provides powerful impetus. The development of the enterprise and the improvement of the system also create a good atmosphere where employees are loyal to the enterprise and brave in innovation. Corporate culture has become a huge driving force and valuable spiritual wealth for Zhejiang’s pharmaceutical innovation and development.
Brand is the carrier of corporate culture, and corporate culture is the essence condensed in the brand.
The company's "Zhong" brand trademark is a famous trademark in Zhejiang Province and has been successfully registered in Madrid and the United States. It enjoys high popularity and reputation at home and abroad. Taking the creation of advanced culture as a breakthrough, the company has successively created strong product brands such as "Lai Lixin", "Lai Yi" and "Lai Credibility", and scientifically implemented brand marketing strategies. The blue and white "Zhong" brand trademark with a strong modern flavor contains a profound corporate culture of caring for the public, innovation and dedication, and shows the world not only "quality first, customer first", safe and reliable "Zhong" The brand image of "brand products" reflects the "people-oriented" corporate culture and establishes a good corporate image of Zhejiang Medicine.
Human resources are the source of corporate culture.
The company strives to create a corporate culture that is people-oriented and encourages innovation. According to its own situation, it formulates and continuously improves a talent policy with "freedom to come and go" as its main content, forming incentives that are conducive to the cultivation and use of talents. Mechanism, since 1992, it has been piloting the reform of the distribution system in which technical elements participate in income distribution, constantly mobilizing and motivating the enthusiasm and creativity of talents. In the process of vigorously building a learning and innovative enterprise, General Manager Li Chunbo timely proposed and implemented the 21st century talent strategy of "combination of training and employment, focusing on training", and retained talents by performance, system and emotion. On the basis of this, a vibrant scientific and technological army has been organized. From "finding ways to attract and retain talents" to "weaving an invisible global talent network to serve the enterprise" to "cultivating more talents to serve more people", this is the sublimation of corporate culture. It has also become an inexhaustible driving force for enterprise development.
Management model is a concentrated expression of corporate culture.
The company adheres to the corporate purpose of "caring for human health" and pays more attention to social and spiritual values; while vigorously promoting the construction of modern enterprise systems, it continuously enriches the connotation of corporate culture and penetrates corporate culture into all aspects. , embodying humanistic care, and starting from the characteristics of the pharmaceutical industry, focusing on embodying the management culture characterized by GMP, the image culture characterized by caring for life and health, and the legal culture characterized by strict external monitoring, and strive to create Zhejiang pharmaceutical characteristics corporate culture; in terms of management methods, it fully embodies the people-oriented approach, improves the working and living environment of employees as much as possible, and gives full play to employees' enthusiasm and creativity. With the continuous development of the enterprise and the continuous innovation of the enterprise's management concepts, management mechanisms and management methods, the corporate culture has been continuously accumulated and sublimated.