Shopping on e-commerce platforms has become the choice of more and more consumers. If many merchants want to achieve better development, they will choose a business model that operates both online and offline. However, e-commerce shopping There are thresholds for the platform, and it is not a casual entry. One of the necessary conditions for entry into Taobao and Tmall is to register a trademark certificate. The trademark registration process cycle is very long, and there are many unavoidable factors in the process. Today I will talk to you about it Let’s talk about why the trademark was rejected after entering Tmall.

Reasons for trademark rejection after entering Tmall:

1. Trademark requirements and store names If you want to enter Tmall Mall, you must have a trademark registration issued by the Trademark Office or Trademark acceptance notice, and a word trademark is required. When naming their stores, some merchants will use special symbols in order to highlight the personality of the store. However, we need to remind everyone that some symbols will affect the application results and cannot be used.

2. Similar trademarks In order to protect the interests of existing merchants, Tmall Mall will check the similarity of trademarks when reviewing applications. For those merchants who want to use the trademarks and reputation of well-known brands to "sideline" or "imitate big brands", Tmall will not approve their applications. Rather than testing the waters on the edge of the law, it is better to become an agent and open a franchise or specialty store.

3. Trademark status "Trademark Registration Certificate" or trademark "Registration Acceptance Notice", and "Transfer Acceptance Notice" or "Transfer Certificate".

4. Incomplete registration information Before applying for settlement, we need to determine the category we want to settle in. The Tmall platform has different conditions for stores in different categories, and the information that needs to be submitted is also different. If any one of the qualification certificates does not meet the application standards, the settlement application will be rejected.

Frequently Asked Questions: Tmall entry conditions

Today’s content about entry is shared here. If you have any questions, please consult intellectual property rights to break the entry problem for all brands! I wish everyone success in opening a store. Tmall entry fee Tmall entry conditions