As a world-class famous wine, many people like to drink Moutai. So what are the formal ways to purchase Moutai? Come and find out more about it with me below.
Since ancient times, China has had the elegant and artistic drinking style of Qushui Shang. As one of the three most famous liquors in the world, Moutai has a long history. Due to its excellent quality and mellow taste, it is known as "the world's famous liquor and the light of the motherland".
Especially in recent years, Moutai's brand influence has continued to expand and improve. It has not only become the spirits company with the highest market value in the world, but also one of the companies with the most significant growth in coverage of the world's major alcoholic markets. one. It can be said that Moutai is not only the business card of Chinese liquor, but also a shining pearl in the world's liquor culture.
It is precisely because of the impressive achievements created by Moutai that criminals see "business opportunities". Driven by profit, many people begin to use various means to manufacture and sell counterfeit Moutai. This not only disrupts the market, but also damages Moutai's reputation and infringes on consumers' rights.
Everyone knows that every legally operating company does not want its products to become counterfeit. In fact, as one of the victims of the proliferation of counterfeit goods, Moutai has always focused on combating counterfeiting and protecting knowledge in recent years. Through scientific and technological innovation, it has increased investment in anti-counterfeiting, used new technologies to improve the technological content of product anti-counterfeiting identification, and Combine convenience and safety. In addition, in order to facilitate consumers and effectively safeguard their legitimate rights and interests, Moutai has also set up free identification points in major and medium-sized cities across the country to provide convenient identification services and training activities on genuine and fake wine.
Relevant statistics found that during the "Twelfth Five-Year Plan" period alone, Moutai cooperated with law enforcement agencies to carry out nearly 2,400 special inspections, cracking down on nearly 1,000 counterfeit manufacturing and sales dens, and cracking down on the production and sale of counterfeit goods. The claim amount was more than 22 million yuan, and we cooperated with criminal law enforcement and judicial agencies to crack down on more than 1,900 people who produced and sold counterfeit goods.
As a well-known liquor with value for personal use, gift-giving and collection, no one wants to buy fake Moutai, but the various purchasing channels on the market make people wonder: which channel can buy real Moutai? ? In fact, it is very simple to buy real Moutai, just look for the channel.
1. When purchasing offline, look for the national liquor Moutai stores. These stores have been authorized and certified by Moutai Company and can guarantee the genuine quality of the wine.
2. For e-commerce purchases, genuine Moutai is available for sale at Taobao Moutai flagship stores and JD.com Moutai self-operated stores.
Currently, Moutai has officially awarded 20 e-commerce platforms with official qualifications. The following platforms can be used as a reference.
1. Moutai Mall - Kweichow Moutai Group’s official online mall
2. Tmall Moutai official flagship store
3. JD.com Moutai official flagship store
4. WeChat-Follow the WeChat public account "Moutai Mall" and click "Go to the Mall" to enter
5. Gome Moutai Flagship Store
6. Suning.com Moutai Flagship Store
7. Liquor Purchase Network
3. Purchase on Moutai Yunshang APP. Moutai Yunshang is the official e-commerce APP of Moutai Liquor Industry and is the way to purchase genuine products.
At the same time, consumers can also refer to the following methods to identify the authenticity of Moutai:
Look at the outer box packaging:
The packaging box printing of genuine Moutai The quality is high, the writing is clear, and the cigarette box is flat. Because the seal will not be so smooth after being plastic-coated and cooled down once, check whether the seal has been blown open with a hair dryer and see if there are any gaps in the tape. You can apply a layer of flour on it. If you blow it off with a hair dryer, the flour will stick to it.
Look at the packaging color box:
The packaging color box of authentic Moutai liquor is hard in texture and has good toughness. It is easy to recover after folding and will not break. The printing quality is good, the color box is uniform in color, both sides are smooth, and the gloss is good. Some text and patterns have obvious unevenness. Under a light, look inside the box for dents and to see if it has been opened.
Look at the body of the bottle:
The body of the authentic Moutai bottle is uniform, free of impurities, and there is no metal powder material on the surface of the bottle.
There is Moutai's registered trademark on the bottom of the bottle, and there are four codes, HB, MB, CKK, and Kou (small box). Usually the code for the entire box is the same. If two or more codes appear, the probability of fake wine is relatively high.
At the same time, use a strong flashlight to shine from the bottom of the bottle. If the specifications are the same, it is a genuine wine, and if the specifications are the same, it is a fake wine. Moreover, the streamers on the real wine bottle should be vertical and straight, with Arabic letters on the inner streamers but not on the outer ones.
Look at the bottle cap:
The Maotai logo on the bottle cap should be outside the fire paint and is heat-sealed, while the fake wine is on the inside and is sealed with wax. It looks rather blurry. The inkjet code is located on the side of the bottle cap and consists of three lines of numbers. The first line indicates the production date, the second line indicates the production batch, and the third line indicates the production serial number. The three lines of data are all unique. The color of the inkjet code of genuine Moutai is clear, the dot structure is uniform and full, there is no scattering phenomenon, and there is a needle punch effect.
These can be used as a reference to identify the authenticity of Moutai, but the more direct and effective way is to buy Moutai through formal channels. The quality is really guaranteed.
Warm reminder: When purchasing, please remember to ask for an invoice and keep the evidence. If you have any questions, you can complain to the industrial and commercial administration department or the anti-counterfeiting department of Moutai Distillery to protect your legitimate rights and interests.