Jiu Wang Mu was founded in the late 1980s. After more than 30 years' development, it has become the leading brand enterprise of business casual men's wear in China, and its core products include men's trousers and jackets. Its brands include Jiuwang Mumen's Wear, VIGANO and ZIOZIA. Among them, the comprehensive market share of Jiuwang Mu Men's Pants has been ranked first in China for 19 years, and the brand value has reached143.25 million. Its founder, Lin Congying, is also known as "King of Pants".