The important feature of trademark registration of enterprises is distinctiveness, that is, consumers clearly associate brands with products. Any enterprise must face a large number of public users, and the establishment of corporate brand effect begins not with promotion, but with the legitimacy of trademarks. Trademark has become an important part of enterprise propaganda and future development, and it is also a powerful soft power and intangible asset of enterprises. It can bring a premium to the owners, generate added value, and effectively enhance the independent innovation ability of enterprises and regional economic competitiveness. However, due to the weak self-protection awareness of most enterprises, speculators can take advantage of it. Only when the trademark has brand effect, do they realize that they don't have all kinds of right to use the trademark, which leads to a sharp increase in trademark disputes in recent years. ChinaSoft, the largest intellectual property value-added service operator in China, provides all-round protection scheme for enterprise trademark registration, including no blind spot inquiry in the whole process of trademark registration, deep subdivision of trademark strategy, scientific and reasonable trademark evaluation system and professional legal support for trademarks, all of which are protected by enterprise trademarks and brands. ChinaSoft never publicizes how many big brands it has served, but is down-to-earth and responsible for every customer. With the rise of brand effect and the intensification of trademark disputes, many enterprises begin to understand that the trademark war between commercial wars is even more terrible. Trademark registration is a race against time, and the outcome is only a few seconds. It's not uncommon for a brand carefully built by an enterprise to be used by others. Ten years of grinding a sword will fall short. This example is not uncommon. Wang Laoji changed his name to Jiaduobao, and New Balance and New Balance confused the market, and the brand has become synonymous with the market. Having a brand means seizing the opportunity. Why do you want to register a trademark? Having the advantage of trademark can establish brand image, protect its products and guide users' brand consumption habits. While expanding online marketing, enterprises can also meet the qualification requirements of the consumer market and enter the e-commerce platform. As the logo of an enterprise, a trademark is specific and unique, and becomes an assessable asset of an enterprise. Zhongxin Soft once pointed out that we may not know which company Rejoice belongs to, but we only remember that Rejoice is a soft shampoo. For an enterprise, the value of Rejoice far exceeds the name of the company, and it is a valuable intangible asset of the enterprise. Therefore, trademark registration is the beginning of enterprise brand, and it is urgent to register and legalize trademarks before the commercial battlefield.