Nowadays, consumers prefer to buy brand-name products, because brand-name products are more secure for consumers. Merchants understand the consumption habits of customers and add trademarks to their products to let consumers know the brand and quality of the product. So what are the uses of Taobao product trademarks? Let’s learn more about them below.

Trademarks play a role in identifying products. Consumers can quickly learn the source of the product through trademarks, which can well distinguish the product from other identical products. It is a very effective means of differentiation and makes it easier to safeguard the legitimate rights and interests of the product itself.

The trademark of a product also plays a supervisory role. The reputation of the trademark is directly related to the quality of the product. Trademarks can encourage businesses to pay attention to trademark reputation and thus product quality. Trademarks can also be used as an effective promotional tool to enhance the manufacturer's brand image.

I think consumers will be more receptive to products with trademarks. They represent the brand, represent quality assurance, and safeguard the interests of consumers. If a merchant has the ability, he or she can register a trademark by himself to protect the reputation of the store.