Design concept of food logo

Food is a major industry of Sun God Group, and the image of food is a major industrial image derived from the main image of Sun God Group. As the core of the basic structural design elements of food visual identification system, food signs should not only show the uniqueness of the group subject image, but also show the personality of the food industry image.

The food logo adopts the design method of combining the English name of the group logo with the standard font of the industry logo, and emphasizes the basic significance of the image of the food industry with novel shapes and specific colors.

The English name of the group symbol "Apollo" was changed to Roman, which increased the cordial appeal. With the prominent shape of the first and last two letters, the whole food logo is full of rhythm and visual impact, just like a green earth, giving people a natural and reliable food concept. Pink, green and white are selected as standard colors. Pink green reflects nature, health and vitality; White represents freshness, purity and safety.

As the basic orientation of the food visual identification system, food labeling is the starting point for Sun Shen Group to establish its industry image in the food market, and it expresses its solemn commitment to consumers. At the same time, employees engaged in food development and marketing are required to work towards the same goal with lofty sense of responsibility, unified understanding and coordinated actions.