"White Rabbit" was born in 1959-the 1th anniversary of the founding of the People's Republic of China. In that year, "White Rabbit" toffee became a gift product for the 1th anniversary of the founding of the People's Republic of China. This year is also the first year of three-year natural disasters. In the era of material shortage, it is extremely precious, and it is the best memory of many "post-6 s" and "post-7 s" children. As the most famous and favorite candy in China, the white rabbit has accompanied countless people through their childhood-at first people remembered it because of its mellow milk flavor and simple name, but now, with the white rabbit slowly entering our lives, it has become a thing that children should have done; White rabbit toffee is not only a famous brand in China and a well-known trademark in China, but also its products are distributed in more than 4 countries and regions all over the world, becoming an enduring public darling in the international market. The classic toffee series of White Rabbit mainly includes: classic original flavor, yogurt flavor, red bean flavor, cool flavor, chocolate flavor and so on. The white rabbit toffee is the childhood memory of many Chinese people, and the white rabbit has appeared in many classic TV dramas and movies, such as The Good Man of Three Gorges, Lop Nur, The Age of Steel, The Love of Hawthorn Tree, The Contract Lover, You at the Same Table, and Wolf Totem, which was released soon. The TV series Golden Wedding, Soldiers Assault, Those Years, charming women, ipartment, Wolf Totem, War between Two Women and so on. In 214, White Rabbit invested in shooting the youth idol drama "Red and Green Olives", and the theme song "You are my candy" sung by Kym was a song tailored for White Rabbit, which was highly sung. The development of the white rabbit brand is still full of vitality, constantly passing on and sharing happiness.