Trademark is part of vi

Vi is a system. To put it simply, if you look at the McDonald's logo, it is an M, which is called a logo; but if you look at the clothes and packaging of McDonald's employees, The decorations are all in uniform colors and carefully designed. The combination of these is called vi

It is an important form of visual communication.

Vi design covers a wide range of areas, ranging from the decoration of the facade to as small as a piece of letter paper, and it is very particular. You can take a look here. This is the vi manual of China Construction Bank. You will understand after reading it!

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But you have to register first, haha, please note Well, because the content here is very comprehensive!

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Definition of VI

VI stands for (Visual Identity), which is translated as visual identification and is the most powerful communicator in the CIS system. and infectious levels.

83% of the external information perceived by people reaches people’s minds through visual channels. In other words, vision is the most important and main channel for people to receive external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which can be disseminated most directly at the broadest level in an extremely rich and diverse application form.

Scientific design and implementation of favorable visual identity are a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.

To put it simply, VI has greater meaning than a trademark. In addition to trademarks, VI also includes a series of symbols, icons, patterns, visual plans and other visual designs that can reflect and spread the company's image.