The real Laimao liquor is Laimao produced by Hengxing Distillery in Moutai Town, Kweichow. "Lai Heng", "Lai Yongchu", "Hengxing", "Zuishen" and "Lai Shijin" produced by Lai Yongchu Liquor Co., Ltd., where Lai Shiqiang (Lai Yongchu's son) is the chairman, and Hengxing Distillery in Moutai Town, Kweichow, are still available on the market. and other brands of Lai Mao liquor. The Mao liquor produced by this distillery is probably the most authentic Lai Mao.
On March 15, 2014, Moutai Group issued a "Trademark Statement" regarding the fact that it had obtained the exclusive rights to the "Laimao" trademark, and immediately launched relevant rights protection actions. As of August 2016, Moutai The Group assisted local law enforcement agencies to seize more than 83,000 bottles of infringing Laimao liquor, which effectively deterred the illegal production and sale of counterfeit products, and effectively curbed the "Laimao chaos".
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Brand establishment
In 1929, Guiyang businessman Zhou Bingheng opened "Hengchang Winery" in Maotai Village and named the wine produced. It is called "Hengchang Maotai".
In 1941, Guiyang Lai Yongchu took over the winery and changed its name to "Hengxing Winery", and "Hengchang Moutai" was also renamed "Laimao".
In 1951, the People's Government of Renhuai County, Guizhou Province purchased "Chengyi Distillery" and at the same time took over "Ronghe Distillery" to form a state-owned enterprise. The factory was named Guizhou Provincial Monopoly Company Renhuai Moutai winery.
In 1953, he took over the "Hengxing Distillery" and changed its name to Kweichow Moutai Distillery in August of the same year. After several name changes, it was changed to "China Kweichow Moutai Distillery (Group) Co., Ltd." in 2010.