In recent years, cross-border e-commerce has become one of the popular industries. Many sellers have settled on cross-border e-commerce platforms, and the number of cross-border e-commerce sellers has also grown rapidly. In such a fiercely competitive environment, it is very important for "late" novice sellers to make preliminary preparations and cross-border e-commerce operations. So what aspects does cross-border e-commerce operation include? How to do a good job in cross-border e-commerce operation?

1. Product selection

Product selection is the comparison of each cross-border e-commerce operator An important point is that each store has its own special products. The choice of products affects the development of the store. You can analyze the characteristics of the products through platform rankings or hot-selling products and other data to choose the right products.

2. Display of product pictures

Pictures are responsible for the appearance of the store. Small pictures highlight the quality, and the real details can be seen in the small details. Generally, the pictures on domestic Taobao are beautiful, but cross-border platforms require high authenticity of pictures, so when creating the details page, the description of the product needs to be more careful to show what buyers expect.

3. The store title description highlights the key points

If the title is good, the search volume will not be a problem. The title is the cultural responsibility of the store, and the title shows the product features and functions to customers. At this time, we are required to accurately position the keywords of the product. What we need to pay attention to in the keywords is whether the keywords are keywords with high traffic, high conversion rate, and high orders. We must judge whether they are these keywords. We can learn from the big data of the platform and do our own data analysis to select appropriate keywords for the product.

4. Product Pricing

Generally speaking, store prices must be determined by market data analysis and integrating market prices. Pricing is generally based on mid- to high-level pricing. In fact, cross-border platforms are not like domestic Taobao. A low-price strategy is not advisable, and low prices do not necessarily mean high sales. When pricing, you can refer to the pricing of your peers to determine the price that suits your products.

5. Store Advertising Settings

Advertising generally involves the issue of traffic. If the advertising is done well, the store will have exposure, click-through rate and conversion rate. Advertising is divided into two types: on-site and off-site advertising. If you are on the site, you can make full use of window recommendations to increase exposure, or you can use PPC payment methods to advertise. If you are outside the site, you can find some well-known websites to place ads. Stores can also actively participate in some platform activities to increase exposure.

6. Clearly understand the rules of the platform

In the process of store operation, there will be many issues related to the rules of the platform. We undoubtedly need to be familiar with the rules of the platform and be able to apply them flexibly. of. Understanding the platform rules can not only operate the store better, but also prevent the store from being punished.

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