First, the professional aspect.

First of all, the state has formulated very strict requirements and special legal procedures for dealing with trademark affairs. The requirements and legal procedures for handling these trademark affairs are very complicated, time-consuming, uncertain and continuous. You need to be very familiar with all legal procedures and links. Secondly, a considerable part of trademark agency business belongs to non-legal professional affairs. Accurately grasping and judging the corresponding situation, thoroughly grasping the trademark examination standards, flexibly using rules and skills, and legally avoiding legal risks require professional knowledge and long-term practical experience. And through a professional trademark agent with good quality, it will get twice the result with half the effort to apply the agent's rich and comprehensive professional trademark knowledge and practical experience to every trademark request in his agency activities.

Second, the legal aspect.

Trademark is an important part of intellectual property. Just by studying the Trademark Law and the Regulations for the Implementation of the Trademark Law, you can't immediately master the legal knowledge of trademarks. The professional knowledge of trademark law possessed by trademark agents needs to be accumulated through a series of all-round professional study and practice of trademark legal knowledge, which is incomparable to the trademark knowledge of ordinary lawyers and legal workers. Because trademark rights are not naturally produced according to law, they are applied for confirmation through special procedures prescribed by law. In the process of applying for confirmation, the examiners of the Trademark Office or the Trademark Review and Adjudication Board will make their own analysis and judgments according to the rights and legal basis given by law, such as approval, rejection, correction, revocation, rejection and so on. Because different examiners have individual differences in professional scope, knowledge level and work experience, the examination work is bound to be influenced by subjective and objective factors. For ordinary people, without a comprehensive and thorough understanding of trademark legal knowledge, it is impossible to find mistakes, let alone claim their rights.

In this case, only high-quality and high-level professional trademark agents can fully analyze and judge every legal decision of the competent authority in the process of agency to see whether the legal provisions cited are correct, whether the requirements are reasonable and whether the decisions made are legal. In addition, in the case of trademark infringement litigation, the analysis and judgment of similar trademarks, malicious cybersquatting, unfair competition in the use of trademarks, skills or dispute handling in the process of licensing or transfer, etc. Due to the professional and systematic legal knowledge of trademark intellectual property rights, it is very necessary to solve or provide agency services through experienced professional trademark agents or professional intellectual property lawyers.