The development trends and future of rural e-commerce are as follows:

1. Mainstreaming

The mainstreaming of e-commerce has actually experienced a transition from urban to rural, The development process from east to west. In the past ten years, rural e-commerce has developed from a few Taobao villages and the earliest grassroots e-commerce entrepreneurs to today's rural online retail sales that have grown to a trillion-level scale. The spark of rural e-commerce is, in fact, an important content and vivid manifestation of the mainstreaming of e-commerce.

2. Globalization

The status of rural e-commerce in the overall development of local areas is also rising. In the past, people called for it to be used as a "top project". Now, more and more places It really puts it in an important strategic position. For example, I just came back from a survey in Longnan, Gansu Province. In Longnan, rural e-commerce is regarded as a "collar". "To focus on e-commerce is to focus on poverty alleviation, to focus on the economy, and to focus on development." It is highly valued.

3. Diversification

Rural e-commerce has shown multi-body promotion, multi-resource investment, and multi-path access by the government, platforms, entrepreneurs, service providers and other various social groups. , a situation where multiple modes coexist. In the future, various updated digital technologies will be deeply integrated with the rural real economy, and e-commerce's entry into rural areas will shift from "prescribed actions" to "optional actions." The future of rural e-commerce diversification is even more worth looking forward to.

4. Standardization

my country's "E-Commerce Law" has been officially implemented on January 1, 2019. Including rural e-commerce, the development environment of my country's e-commerce, Significant changes have taken place and it has entered a stage of standardized development.

Development prospects of rural platforms:

1. The rural revitalization strategy brings new opportunities for the development of rural e-commerce platforms. The government will continue to strengthen policies at the policy level that are conducive to the development of e-commerce. There will be more and more environments and spaces, and infrastructure, education, financial support and other aspects will be further supported, which can provide a better environment and space for the development of rural e-commerce.

2. The sudden emergence of social e-commerce platforms and community e-commerce. The upward route of agricultural and sideline products has changed. Social e-commerce platforms have gradually explored a unique rural e-commerce path and are exploring new consumption scenarios to form new ones. As a consumption hotspot, agricultural products on the star are changing from a single online retail to a two-way online retail and wholesale, from focusing only on online sales to a way of integrating online and offline.

3. The development of rural e-commerce platforms and the reshaping of the supply chain of agricultural products promote each other. Rural e-commerce not only promotes audits of agricultural links, appreciation of the entire industry chain, and injects vitality into the transformation and upgrading of the rural economy, , the reshaping of rural economic models is promoting the development of rural e-commerce and forming interactive forces.