In July 2012, the "National Liquor Moutai" trademark applied for registration by Moutai Group was approved in the preliminary examination. However, within the three-month publicity period, the Trademark Office of the State Administration for Industry and Commerce received Wuliangye, Shanxi Fenjiu, and Luzhou Lao Nearly 100 objection letters were submitted by Jiao and other wine companies. In May 2018, the National Trademark Review and Adjudication Board reviewed the Moutai Group's application for trademark registration of "National Liquor Moutai" and decided not to register it. This even caused Moutai to sue 31 institutions and companies including Wuliangye. Moutai later withdrew the application for some reason. Prosecution. On June 12, 2019, Li Baofang, Party Secretary, Chairman and General Manager of Moutai Group Company, stated that the "National Liquor Moutai" trademark will be deactivated before June 30 and changed to Kweichow Moutai.

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